[swedbrand]

[swedbrand]

This new lighting packaging concept is developed and registered by Auchan Production Non-Food for our own Ecolabel range. Asymmetrical triangular profile of the box is a real innovation in this product category. It offers many benefits not offered by "blisters" that usually packing the bulbs: save space and better protection (transport, shelving), the lamp socket accessible to facilitate the purchase and to test the product without opening the box, peg-boardable on shelve or in "ready to sell." Made with at least 80% recycled material, full cardboard packaging is easy to sort for the consumer and completely recyclable.

[alisonkatecarter-deactivated202]

Beercelona | Alex Trochut | The Dieline A TRIBUTE TO OUR CITY Barcelona is the city of inspiration, of the Mediterranean climate, and of cuisine. Creative, friendly, enterprising and open to the world… …Like our beer. Beercelona. A tribute to our city. To a way of life and an understanding of life. Brewed with incredibly pure water and a selection of the finest malts to attain a very special beer. Very much our own. If you like Barcelona, you’ll like this beer. Beercelona, a lifestyle.

[betype]

Hand Type by Raul Alejandro.

[americanexpresstravel-deactivat]

7 Tips for Handling Rejection 

Via amexopenforum by Bruna Martinuzzi, Author, Presenting with Credibility: Practical Tools and Techniques for Effective Presentations

Click here to read more

[watch-it-tik]

[edings]

[pointmybodyouttosea-blog-blog]

i can watch this for hours

[swedbrand]

There is very little about this that I don't love. It's so perfect that it looks fake. The small part of the artist that we do see says it all - talent, passion, experience and creativity. I love the chance to witness people doing something they are brilliant at. No matter what it is.

[bromeliad-black]

Faunascape statement wall art.

[alisonkatecarter-deactivated202]

SIIDCHA | Victor Design | The Dieline Taiwan based studio, Victor Design created branding and packaging solution for SIIDCHA, from Linyuan Food Company. The Design was roughly inspired by the history of Taiwan’s nine indigenous tribes (before Han Chinese immigration in the 17th century). The homage to the number 9 can be seen in both the repetitive use of the nine circles, the way they presented the set with nine containers etc. We love the elements of history Victor Design added to the design, yet still remains really relevant and modern.

[mcmillianco]

Starbucks Anniversary Blend packaging.

[mcmillianco]

Starbucks Anniversary Blend packaging.

[watch-it-tik]

[swedbrand]

What a great design

[printandmail4u]

Clark&Kent is the smallest ad agency in the world with headquarters in a phone booth in New York. Here is the C&K business card. And of course…it’s a phone booth!

[swedbrand]

Such a brilliant, simple, relevant and fun solution!

[wonderlandbelongstoalice]

[swedbrand]

Abercrombie & Fitch: The Brand and the Bag

This photo first made me laugh. Then it made me think about what Abercrombie and Fitch have achieved in terms of brand building. They've successfully built a very loved and followed brand and their shopping bags are a strong representation and extension of it.

Just a quick search online and I found entire sites dedicated to A&F shopping bags. I've even found a Facebook profile called "I only buy stuff at Abercrombie & Fitch so I can get the shopping bags :)". 

A fan blog called 'The Sitch on Fitch' sums it up best "There is something quite compelling about an Abercrombie & Fitch bag. Many of you even have yourselves a modest collection stashed somewhere in your rooms, or you even use them as art on the walls... Because that is what a bag from Abercrombie & Fitch is - it is art. These bags are not like the average shopping bags from other retailers. No, Abercrombie & Fitch bags are a form of art that you - the A&F customer - are privileged to walk about with...a carry-around art type of deal. We all are obsessed with the iconic FIERCE bags that the brand hands over with our purchased goodies....Walking about the shopping center with an A&F bag makes you an instant attraction! Sure, the chiseled torso of the guy has a lot to do with it, but there's more to it than that..."

Cases like these are incredible studies on what a shopping bag potentially can be. But it's not just individual elements that make a bag successful. It's not just an interesting bag shape or structure, nor is it great graphic design. It all must be rooted in something more substantial than that. It starts with a idea that turns into a brand or a campaign and a shopping bag can be a brilliant representation and extension of it.

So yeah, it doesn't hurt when an A&F shopping bag has a buffed dude's torso on it but the image is representing what actually attracts people. Let's think about it in another way. How many other retailers have used near naked beautiful models on their bags? And how many people have dedicated entire websites, blogs and Facebook profiles to those bags?

(Still laughing about the cat by the way).

Chad Lethbridge [email protected]

[the-diamond-way-things-are]

Leaders Of The 3D Printing Revolution

[swedbrand]

Making fast food even faster in Sweden 

Easier decision-making through straightforward and clear communication with the product in focus. This is the idea behind this new packaging design for the fast food in the stores “7-Eleven” and “Pressbyrån” in Sweden.  Just with a quick look you can easily figure out the main ingredients, price and calories - If you speak Swedish that is! If you don’t, I think you can still appreciate the simplicity of the packaging that essentially just wants to make things easy for the consumer. Another nice thing here is the last sentence on the packaging which is different for each sandwich, for instance; “Not too bad”, “Also called a BLT”, “Round and healthy”, “Always works” etc. It´s a nice detail, I mean - Why complicate things? It’s a sandwich!

More info; http://bvd.se/reitan/

  Gunilla Olofsson

Key Account Manager

[email protected]

    Att göra snabbmat ännu snabbare i Sverige

Att förenkla beslutstagandet genom okomplicerad och enkel kommunikation med produkten i fokus. Det är idéen bakom den nya förpackningsdesignen för snabbmat  i ”7-Eleven” och ”Pressbyrån” butikerna i Sverige. Vid första anblick kan man enkelt få reda på huvudingredienserna, priset och kalorierna – Det vill säga om man pratar svenska! Och om inte, kan man fortfarande uppskatta den simpla förpackningen som i grunden vill göra det enkelt för kunden. En rolig grej är den sista meningen på förpackningen som är olika för varje sandwich, som exempelvis; ”Inte dum alls”, ”Kallas ibland BLT”, Rund och nyttig”, ”Funkar alltid” etc. En bra detalj, jag menar – Varför komplicera saker och ting? Det är en sandwich!

För mer info; http://bvd.se/reitan/

  Gunilla Olofsson

Key Account Manager

[email protected]

[swedbrand]

Enjoy the color of your beer - Beertone!

202 Swiss beer, each with its own color. Or as Mark Wilson at fastcodesign.com says; "Because beer comes in more than yellow and blurry...".

What I also like is that it comes with a lot of useful information beyond color - like which brewery makes the beer, food pairing, serving temperature etc. 

A very useful pantone chart that I think works well in all offices!

Gunilla Olofsson

Key Account Manager

[email protected]