#chad lethbridge

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Bombay Sapphire Win Big at Cannes Lions with Illuminating Gift Packaging

Inspired by their global marketing campaign 'Infused with Imagination' they used cutting-edge technology to illuminate the new Bombay Sapphire gift pack in a cascade of lights every time it is picked up by shoppers.

This June in London Bombay Sapphire added a bronze Design Lion at Cannes Lion and a FABulous award at FABs taking their award total for this package to 10 world-wide.

The combination of brand colours, a stunning illustration by Yehrin Tong and this cutting-edge technology make for a truly inspiring gift pack. The on-shelf appeal combined with the interaction element really make the work, effort and budget put into this project.

There is no doubt that this is not the last that we will see of electroluminescent ink. I for one am off right now to find out a whole lot more about it's possibilities.

Here is a link with more info on the detail of the project.

Chad Lethbridge [email protected]

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Change Your Environment - Mårten Claesson

In this short and interesting video Mårten Claesson of CKR sums up the value of travel and changing your environment and the impact this has on inspiration. He quickly sums up the key value that I've found in working and living abroad and the impact that can have on inspiration.

He also talks about a brilliant idea when it comes to employees. He strongly promotes time to travel and even 'temporarily sending your employees abroad to work as interns in other agencies'. This is not only a great idea but really shows how some companies see the difference between an employee as a 'partner' rather than replaceable.

You know what they say, 'if you love someone...'.

Chad Lethbridge [email protected]

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What?! Mast Brothers in Shanghai!

A few months ago I was in visual awe of Mast Brothers handcrafted chocolate and amazing packaging on their website (not to mention their beards). This morning I was ordering my coffee at Farine in Shanghai and noticed one, single Mast Brothers chocolate bar at the counter. What luck! Just when I start feeling a bit of Western life might be passing me by, Shanghai reminds me the world isn't that big. (btw - best macchiato in Shanghai so far at Farine. Please let me know if you suggest better.)

Chad Lethbridge [email protected]

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Interesting Flower/Plant Carrier Really interesting looking concept. If we could structurally figure out a way of ensuring it stayed rigid up top when carried it would be well worth exploring. I love complexed structures all made from a single piece of paper.

Chad Lethbridge [email protected]