Are Driverless Cars About To Become A Reality?
With tech companies like Google posing a threat to automakers in the driverless car race, Bidness Etc looks at how close we are to self-driving cars
Driverlessness is becoming a more important feature in the auto industry. The first warning for traditional car makers was Google Inc’s (GOOGL) concentration on the idea –by a tech company not a legacy volume producer. The latest wake-up call is the appointment of auto industry exec, John Krafcik to lead Google’s driverless car operation.
German manufacterers BMW (BAMXY) and Mercedes-Benz, a subsidiary of Daimler AG (DDAIF), have taken the hint. To prevent themselves being outflanked, they are now gathering software experts.
A key player in the field is Tesla Motors Inc (TSLA). Earlier in the year, at the Allen & Co. Conference in Sun Valley, Tesla CEO Elon Musk predicted that autonomous vehicles would hit US roads in three to five years.
Google’s Self-Drive Drives Automakers
Google’s autonomous car initiatives have spurred a hiring spree at BMW, Mercedes-Benz and Audi. Software expertise is emerging as a battleground for car makers and tech firms, because vehicles need lines of code to calibrate electric vehicle motors to batteries, communicate with smartphones, or mobilize the brakes when the car’s sensor detects an object ahead.
Without improving on their digital expertise, they could encounter difficulties incorporating autonomous technology and car-sharing services, if they go head-to-head with rivals such as Google and Uber.
In August, a consortium of German car makers announced it would pay $2.80 billion to purchase Nokia’s maps business. This is a clear attempt to bolster location services, a vital aspect of self-driving vehicles.
During September 2014, Mercedes-Benz’ parent company, Daimler, bought two smartphone applications, “mytaxi” and “RideScout.” Each app is designed to pull in passengers who do not own cars.
Tesla’s Foothold In The Market
Critics suggest Mr. Musk, who has billions invested in space travel projects and upscale electric vehicle production, is an ideal personality to discuss the status of autonomous cars.
In March this year, he told an Nvidia event that self-driven cars will be safer technically, and more reliable, because they will eliminate human error. “It is going to be the default thing and it is going to save a lot of lives,” he said.
He added that human driven vehicles are “too dangerous” and will be banned within the next 20 years. He went on to say that autonomous vehicles will be commonplace as early as next year, with his company being the first to unveil a commercial driverless vehicle.
The automaker has been proactive in equipping its Model S sedan with frequent software and hardware upgrades that new add features to the vehicle’s autopilot. The updates will be added through a 7.0 over-the-air software update to be launched later this year.
The latest generation of this software will activate the “auto-steering” feature in the newer Model S vehicles. The capability utilizes ultrasonic sensors and cameras for smart visuals. Elon Musk claims this latest addition would enable the Model S to drive from Los Angeles to San Francisco without human intervention.
Goldman Sachs Begs to Differ
In May, a Goldman Sachs research note claimed Tesla will not spearhead the driverless car revolution.
That document marked 2017 as the “watershed year” for autonomous car development, saying the charge to autonomy will not be led by automakers, but by Google. More importantly, in the race to produce the world’s first autonomous vehicle, Tesla was not even named as a legitimate contender despite its supposedly leading position in the field.
Goldman analysts suggest that Google may begin manufacturing a “Level 4” autonomous car in two years. That suggests it would have full control of primary driving features such as braking, steering and accelerating, without human involvement.
Conclusion
Google’s latest developments will, we believe, push automakers such as Daimler AG and BMW to launch vehicles that pave the way for the world’s first driverless car. Tesla’s technological advantage may give it an edge in the contest. It seems clear that the cross-pollination between tech companies and carmakers will be the crucial factor in making driverless cars a fact of life.













