Nov 7, 2016
What We (Don't) Learn From Eye Tracking by Jennifer Romano Bergstrom, Facebook, @romanocog
What We (Don’t) Learn From Eye Tracking by Jennifer Romano Bergstrom, Facebook, @romanocog
Live note taking from the UXPA webinar. Any errors are my own.
Traditional user experience UX measures – first click accuracy, task accuracy, time to complete tasks, click patterns, conversation rates
Self report measures include difficulty ratings, satisfaction ratings, think aloud protocols, debriefing interview
But these use a filter, people can think about what they want to share with us,…
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