Louis wearing 28 Clothing for Hypebeast
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Louis wearing 28 Clothing for Hypebeast
hypebeastuk: Many know @louist91 as a Doncaster lad-turned-pop-icon and part of era-defining boyband, One-Direction. But despite his superstar status, the 31-year-old has never lost touch with his relaxed Northern soul. It’s been central to everything he puts his mind to, from music to football… and now, his new clothing brand, 28. 28 is Tomlinson’s tribute to his humble beginnings in music, fashion, and sport, representing his Doncaster Rovers squad number and his lifetime devotion to the football club. The brand idea came to him nearly a decade ago, taking a closer look at standard tour merchandise and finding missing pieces, feeling “a creative itch that I wanted to scratch.” While concert apparel caterers to the general public, 28 allows his artistic talents to run wild. “That’s why 28 excites me. It’s something that can be a little bit more tailored, a little bit more stylized. I suppose it’s similar to songwriting… seeing how deep your imagination can go when creating clothes.” Tomlinson sat down with Hypebeast to discuss all things @28clothing, his all-new streetwear label that embodies everything he has been, is, and will be.Read the interview in full at hypebeast.com ⚽️ Photo: 28
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THE 28 CLOTHING LINE WEBSITE IS UP!
Louis wearing a hoodie from 28 Clothing for Hypebeast
28 CLOTHING LOOKBOOK
Louis for 28 Official Programme (x) - 28/08/23
28 CLOTHING | DROP ONE