This project was a bit of a challenge for me. And by that, I mean I hated it. The conceptual work behind creating a logo is where I begin to fall flat, and the thought of doing more than one even was intimidating. There’s a million directions to go when creating something like this, and you have to knock out 999,999 of them to find your footing. The marks in the second row are what I ended up coming to after a lot of trial and error, mainly concerning the goose one ( for Veruca Salt ). I wanted to be able to have something recognizable, but wasn’t outwardly competing with what others had done before ( the cracked egg ). The one for Mike Teavee came easier, but only because I wanted to create something that’d work with the typeface I had in mind.
This project only cemented my preference for working with given content. If there’s a clear set goal, and there has to be something included, it becomes easier on my end because there’s something already there to work with, and I can move around that. The work and thinking involved in this left me dead in the water for longer than I’d like to admit.