The 4 Whys to an Existential Crisis
Client: I need a website.
Designer: Why?
Client: To sell my junk.
Designer: Why?
Client: To make money.
Designer: Why?
Client: Because I need money to continue my business & live my life...
Designer: Why?
WHY?
In your attempt to get to the root of the issue of your client with the method of the 5 whys, you have discovered your client needs a website to live. Design is a powerful process, be careful how you use it.










