When companies need to recruit content marketers, do you know where they often turn to? In other words, do you know what the ideal talent pool of content marketers for companies is? It’s journalists. These people are the best fit for content writers. Why? Well, the first reason is they are writers all their lives; they know how to write clean and appealing stories that make the headlines.
Journalists can produce stories that attract and engage readers not because they have some innate talent, but because they have established for themselves a systematic way to break down stories in a way that makes sense to their target audience. They have a bag of secret questions that they refer to before they write a single line. These questions help them extract the right pieces of information out of a complicated messy story.
In this article, you will learn what those special questions are and how you can use them to write content that engages and converts customers.
Now, let’s jump right into the Who, What, When, Why (the 5 Ws), and How (the H) of content writing.