WEEK 1. bad and good commercials
#Marlui :
BAD:
what product is being advertised? A website that offers all good deals for hotels: Trivago
how does this commercial attract your attention? It doesn’t it quite boring
What details are provided to create an interest in the product? An aged man who still looks quite good. Maybe to interest older people.
How does the commercial make the product desirable? They explain how the website works and show how easy it is to book a hotel for your trip destination.
What language is used to urge you to buy the product (soon)? They’re not using any kind of language in particular, but they use very easy language so everyone understands what they're offering
What visuals techniques are used to engage the viewer? Weird visuals that are supposed to make everything clear.
Would this commercial influence you to buy the product? Why or why not? Well, I do not want to say it is BAD but i just don’t think this is the way to attract people’s attention to a hotel booking website. It’s way too boring and long which does not attract attention. But I hope i will get my rihanna creepers.
GOOD:
good commercial: https://www.youtube.com/watch?v=-UyVgaFE8-s
what product is being advertised? Snickers bar
how does this commercial attract your attention? They have a funny way of advertising
What details are provided to create an interest in the product? They have their own type of commercial which is very funny. Second they make you believe that snickers give you a better mood
How does the commercial make the product desirable? Just like what i said in my previous answer, they make it look like you feel better after having a snickers
What language is used to urge you to buy the product (soon)? Not really specific language it’s just the entire commercial
What visuals techniques are used to engage the viewer? Change of person after having a bite of the Snickers
Would this commercial influence you to buy the product? Why or why not? They use famous people which everyone recognizes and that’s a very good technique to wrap people.
#Loïs :
BAD :
https://youtu.be/t0SchmcLXMQ
1. “Dairy milk” > chocolate bar
2. with the strange music choice
3. the moves that the 2 kids make. But i dont think it looks nice, scary is an better description.
4. i dont know, it doesn’t i think.
5. none, the titel is english
6. different film positions.
7. no, the commercial has nothing to do with the chocolate bar.
GOOD :
https://youtu.be/tbr_420SDPQ
1. Mentos
2. it is not an commercial with actors and an script. Its more like an experiment with people on the street. That makes it interesting
3. The fact that the kids say what the grownups need to do.
4. it shows that when you share your mentos, you make contact with other people wich is nice!. Just like we did when we were kids!
5. english
6. With the intro they make it look like its some kind of lesson.
7. uhm... i dont know. I dont think commercials effect me at all. But i really liked this commercial. I actually watched it untill the end even when i had the change to skip it after 5 seconds (when i saw it on youtube)
#Kelly :
BAD :
https://www.youtube.com/watch?v=VQG5_rR4hog
What product is being advertised? Mentos
How does this commercial attract your attention? Because there is music playing
What details are provided to create an interest in the product? Almost none, because you only see Mentos in the ending of the commercial
How does the commercial make the product desirable?
Because you see an actor from a famous tv-serie.
What language is used to urge you to buy the product (soon)? Nobody is really talking, but the music is English.
What visuals techniques are used to engage the viewer? They sometimes view a different perspective, but that's all.
Would this commercial influence you to buy the product? Why or why not?
No, because it's a really bad commercial and I won't even look at it if I saw it on the televisio
GOOD:
https://www.youtube.com/watch?v=FqXobNvGvos
What product is being advertised? M&M
How does this commercial attract your attention? Because a m&m is playing on the piano.
What details are provided to create an interest in the product? A M&M starts playing on the piano and you’re interested in what he is going to do afterwards.
How does the commercial make the product desirable? It’s very funny.
What language is used to urge you to buy the product (soon)? English
What visuals techniques are used to engage the viewer? Animation is combined with real people.
Would this commercial influence you to buy the product? Why or why not? Yes, because I would be curious how it would taste, after such a funny commercial