Mar 1, 2015
Health is not only physical well-being, it is also about being strong mentally. With our interactive communication we wanted to emphasize that. We designed a test, executed as an interactive video, in which we drew parallel between censorship and prohibition of genetic testing for health-related purpose - as in both cases we are deprived our basic right to access vital information that may affect our well-being. We believe that people are in control of their lives only if they have the right to know good and bad news equally. Allowing genetic testing is all about having faith in ourselves as mentally strong and healthy.