WHAT IS NEGATIVE SEO ATTACK.
Search engine optimization (SEO) is a dynamic industry that is constantly changing to keep pace with the modern needs of various information seekers.
Negative SEO is a controversial topic in the SEO space. Getting high rankings on Google for competitive keywords is not as easy as it was three years ago. Since black hat SEO is very difficult to implement and less likely to deliver results, a new type of SEO called "negative SEO" has emerged.
What is negative SEO, how harmful it can be and what you can do to identify and deal with potential negative SEO attacks.
WHAT IS NEGATIVE SEO?
Negative SEO is a group of activities aimed at ruining a competitor's ranking in search engine results.Due to its sinister nature it is sometimes commonly referred to as "black hat SEO".Negative SEO can take the form of attacks in different ways.However,today negative SEO has become much more complex and sophisticated.
Examples of Negative SEO:
Hacking your website.
Creating backlinks with anchor text by creating hundreds or thousands of spammy links on your website.
Copying your content and making duplicates of the website.
Posting reviews by creating fake negative profiles about the website and ruin your reputation online.
Deleting the best backlinks to your website.