#@fastcoexist

[makemeacyborg]

Relax for a second and appreciate the complexities of physics and nature that make this trick work… https://t.co/toe2UvNWaY – http://twitter.com/FastCoExist/status/827074089923796992 – @FastCoExist

[martinafi]

This is what New York would look like if the whole city was a giant urban

This is what New York would look like if the whole city was a giant urban farm. http://t.co/desIektfPl pic.twitter.com/nX4cyJebDr — Co.Exist (@FastCoExist) March 7, 2014 http://dlvr.it/55fYqT

[marketingis]

If you work with me or know me, you’ll hear me define Marketing as many things, and one of my favorites is:

Marketing is Company Culture.

A company’s culture is competitively differentiating, and therefore, it can be, and should be, a story that your marketing and people share with the world.

Frankly, focusing on crafting your company culture is simply good, smart business strategy; I call it “culturesmithing,” and it’s not something companies can fake or cobble together. It truly must be a keystone found at the heart of a business model. 

Culturesmithing must be intentional. It must be created, manifested and nurtured from the top-down and the inside-out. When it is present, it can be measured throughout an organization, and it will be informed by everyone in it.

When truly successful, it will be perceived in the marketplace. It will raise your brand equity and the perception of your brand, inspire loyalty from your employees, and do a lot of heavy lifting for your HR department.   

As we move forward in this new customer-centric millenium, I am convinced that the known happiness of employees will not only impact the bottom line but it will inform corporate valuation.

Happy employees indicate a company’s culture is thriving. What better measurement for a company’s wellness is there?

Check out this @fastcoexist article for insight & inspiration:

(via Why Your Boss Cares If You’re Happy | Co.Exist | ideas impact)

12/12/13 Addendum: http://www.fastcompany.com/3020929/leadership-now/80-of-companies-dont-care-about-company-culture-do-you?partner=newsletter

[cdlgandco]

Marketing is Culture Creation.

And it's also simply good, smart business strategy. But you can't fake it.

Culturesmithing must be intentional and nurtured from the top, down and perceived in the marketplace too.

As we move forward in this new millenium, I am convinced that the happiness of employees will be competitively differentiating, impacting bottom lines and informing corporate valuation.

Check out this @fastcoexist article for insight & nspiration:

(via Why Your Boss Cares If You're Happy | Co.Exist | ideas impact)

[marketingis]

This story has all kinds of feel good and inspiration. Not to mention some links to interesting organizations helping the disenfranchised reconnect.

Rock on @fastcoexist for always bringing fresh baked goods to my inbox!

(via 1 | This Former Felon Started An Organic Bread Business That's Now Worth $50 Million | Co.Exist: World changing ideas and innovation)