#@ph402

[miniaturecomputerdestiny-9e-blog]

Social Media, PH 402, Analysis Activity 1, Week 12

This week I will be comparing two counties in California. Those two counties are San Diego and San Fransisco. Something I immediately noticed upon going over both websites is that San Diego has yet to hit a milestone, while San Fransisco has already hit a milestone. San Diego has 7 likes while SF has greater than 10. San Diego, however, has a higher engagement rate when compared to SF. San Diego also has more posts per day when compared to SF. While both are failing to have competitive timing when it comes to posts on pages. One thing that SF can improve on is there likes, shares and comments. The community members of SF would be encouraged to see their city engaging in social media. While another thing that San Diego can use is hashtags. These little hashtags are very in right now and San Diego is completely missing the beat. Both cities should allow everyone to post on their timeline, this gives the community members a sense that they can be involved and inform the social media folks what’s going on in their cities for residents and visitors alike. San Diego also needs to have a specified website. This will aid in the end of confusion throughout SD facts. 

[miniaturecomputerdestiny-9e-blog]

Entertainment Education, Research Activity #5, PH402

The two pieces of music I found similar are Conversation Peace by Stevie Wonder and Crying Shame by Jack Johnson. Both songs are basically trying to get across the same message however are presented in two different ways. I find both songs to be relaxing and bring me to a different happier place. Communication is the primary goal of both of these songs. The channel both artists used was through music. I find that both artists are breaking the contract that artists should just stick to happy, light songs without meaning. I find that the Jack Johnson song will effect and have more of an impact of people from this generation and people from older generations will find more connected with the Stevie Wonder jam. 

[miniaturecomputerdestiny-9e-blog]

Entertainment Education, Research Activity #4, PH402

http://blogs.babycenter.com/wp-content/gallery/new-york-city-teen-pregnancy-psas/tp_poster_4.png

The ad shown above is using a front door/central route approach. Throughout its add it is using real data and showing people in dollar amount how much it takes to raise a child by the bare minimum. The mood of this ad is serious and will get people talking about how they can prevent or prepare for unexpected pregnancies. 

http://img.tyt.by/n/04/6/socreklama_ksenevich_.png

This second ad above shows a back door/ peripheral route approach. I find the content in the ad itself is light and engaging. However, nothing really past that. It is not sparking outrage or changing nations impact on birth control or planned pregnancies. 

[guruofpublichealth-blog]

Sources, Part Two, Research Activity #2, PH402

https://www.youtube.com/watch?v=dXWdiz--X0s 

At 55:15 Trump accuses Hillary that her foundation is receiving from places that treat their women horribly. People who have gotten “help” from the the Clinton Foundation do not like what has happened to their community. At 56:10 Clinton accuses Trump and his foundation that he has used his money to buy a 6-foot portrait of himself, also that he has not paid any taxes. The two statements are different, but have similar identity. The identity or subject is that their opponent has a foundation that is corrupt and not good for the people or community. They hope that the audience chooses their side, however they are saying almost the same thing, but in their own words. It is now the audience’s opinion to decide who is worst and who they can support. 

@globalcommunicationproject​

[miniaturecomputerdestiny-9e-blog]

Sources, Part five, Analysis Activity #1, Week Nine, PH 402

The Helen Mirren ad demonstrates credibility and is an appropriate choice in my opinion. Helen acts as an elderly figure, sort of like your own grandma telling you to act and be better by not drinking and driving. A grandma like mine that would tell me how it is without beading around the bush. She cracks down hard threatening and bringing the audience down that do participate in the action that they are trying to prevent all the while bringing them up by saying they’re better than that. Even adding in that your future self thanks you. Helen commands attention and captivates the audience to listen and think twice about drinking and driving. 

[miniaturecomputerdestiny-9e-blog]

Sources, Part five, Research Activity #5, Week Nine, PH 402

https://www.meetalex.com/blog/shake-it-up-creative-disruption-in-benefits-communication/

The colorado consumer health initiative published this health communication ad. Targeting young adults or college students to get health insurance. It read: “Keg stands are crazy, but not having health insurance is crazier.” I find that this totally misses the target audience. I myself am in that target audience and it didn’t leave the slightest impression on me other than it was a poor attempt to get college aged people to get health insurance. This could of been better if the appealed to emotion by having a friend taken to the hospital due to an incident at a “rage” event. 

[miniaturecomputerdestiny-9e-blog]

Sources, Part Two, Research Activity #2, Week Nine, PH 402

Hillary Clintons speech at Al dinner attempted to approach connect with the citizens of New York city. She also uses humor throughout her speech. Making fun of the rumors that are currently being said about her like taking time to speak out of her rigorous nap schedule. I believe this allows the audience to connect with her by giving them a sense of security and amnesty that Hillary can be personable. She plays into New York City citizens who may not like her by endorsing NYC and calling it the greatest American city that embodies the American dream. Personally, being a person who is in the middle with who to vote for this speech gave me a feeling that Hillary can make a joke and still be serious and get what needs to be done, done. 

Donald Trumps speech at Al dinner attempted to approach and connect with his audience by using sympathy. Describing that all of his “friends” in office used to like him when they wanted his money or when he was affiliated with the democratic party. As trump goes on he plays to the Hillary supporters by dishing out her dirty secrets especially when he brings up that she got kicked out of the watergate commission. He is appealing to the audience that believes Hillary does no wrong or doesn’t mind if she does because they don’t know any better. He is bringing to light and slandering her in front of millions to see. However this backfires as many boo’s come out of the crowd. Quickly, rebounding he attempting to ring in the audience by speaking of the things he will improve and change if he gets elected. 

[miniaturecomputerdestiny-9e-blog]

Messages, Part two, Research Activity #3, Week seven, PH 402

Sound 1: Sound Darbuka conveys motivation, this could be played during an activation message to motivate individuals to participate in whatever the message is attempting to promote. 

Sound 2: Sound cello legato conveys seriousness, this could be played during a advise message. Allocating the seriousness of the message to get it’s viewers to feel the need to listen to what’s being said and presented. 

Sound 3: Sound fuzzing wailing electric conveys a shock factor, this could be played during an announce message. Getting individuals to focus in on the message that is right in front of them. 

Sound 4: Sound Acoustic reflection conveys full hearted emotion, this could be played during an advocate message. Using emotion to advocate on serious or non serious matters will get the point across. 

Sound 5: Sound Fuzzy Riff in E melody conveys motivation and energy, this could be a combined use of activation and announce messages. Bringing the individual to want to participate in a greater good and spreading awareness for whatever the message is exposing.