Only YOU Can Help Make the $29 Maxi Dress a Sweet, Sweet Reality
If you’ve been scouring the racks for the perfect affordable maxi dress, we feel your frustration –and so does a-thread. In an effort to bring women budget-friendly (but not ill-fitting and cheap) maxis, the young company has launched a Kickstarter campaign to fund the project.
Aiming to reach their goal of $10,000 by August 9, 2013, a-thread promises a fabulous maxi dress for every $25 donation (two for a $47 donation, three for a $70 donation, and four for a $93 donation). For maxi dress devotees, $1,000 will earn you one of each style produced, in each color, from your own measurements. Talk about star treatment!
Once the project is funded, each maxi will be hand made in Los Angeles out of heavyweight rayon jersey and sell for only $29. Can you say score? The Everyday Maxi will be available in two styles: the scoop neck and the spaghetti strap, with a guaranteed three colors per style. Who else is tempted to shell out for one of each? We sure are!
Diana Denza is BettyConfidential’s contributing editor.
