A2P Messaging v/s P2P Messaging
In the world of business and marketing, the messaging communication can be of 2 types- A2P Messaging (Application-to-Person) and P2P Messaging (Person-to-Person). The type of messaging we are going to talk about prominently is A2P SMS service.
A2P messaging is also known as enterprise or business SMS. In this type of messaging the application (web-based) sends message to the mobile users. Mostly, A2P SMS services are used to send notifications, alerts and mobile contextual marketing messages like flight alerts, important updates or new offers from merchants, in bulk. For example, banking notifications, automatic booking confirmations, loyalty programs, and marketing notifications. Most of the online reservation systems, various corporate platforms, and top support services have decided to go with A2P SMS in order to witness growth inefficiency and improve communication whereas in P2P SMS services the message is sent from one person to another. It is a 2-way type of messaging which is used between friends, relatives or humans and not with the bot.
The one and the basic difference in A2P and P2P messaging is that in P2P the messages are exchanged between 2 mobile subscribers. While in A2P messaging the messages are sent from an application to the persons. A2P can also be done in another way, i.e. P2A. In this, the SMS is delivered from person to a web-based application.
In terms of earning money, the A2P messaging type is the best. The mobile service operators find this messaging type a big moneymaker for them. But the operators are also aware of one thing that monetizing A2P messaging without coming out with some transparency and ease can be problematic for them-specifically when the speed-to-market is low.
Some of the most prevalent ways of using A2P messaging are SMS API integration, access through a web interface in which you need a username and password, and the setting-up of a professional enterprise solution.
One can also earn well with voice SMSs in their business. The Voice SMS or Voice call is a recorded way of delivering messages in one’s own language and voice. The companies get a specific message recorded in a professional’s voice to send on lakhs of numbers with a single click only. It is one of the ideal communication ways when the businesses want to generate leads, notify about events, promote campaigns such as social or political campaigns, inform about insurance premium, etc.
This method of marketing turns out to be relevant for marketers because of maximum of the Indian the population is not good with English and so, the businesses and enterprises find sending bulk voice SMS the most efficient solution to approach the audience in their own language.
Depending upon the type of business you have, if voice SMS is best for you to reach your target audience, then it is good to research well about the Voice SMS price online and in the market as well. On the basis of your budget, you can go for the best package for voice SMS services.