The birth of Aaron
It’s been a long while since I posted anything on my blog. Only just realised how long when I saw the date of my last post.
Funny how time flies and how things change...somethings are new, some not so new. I had been pondering on how to effectively take care of my beard.This gave me a lot of sleepless nights. So around my birthday, I finally decided to go for it. That was when the all the pieces started coming together. I had done a lot of research and decided to validate them (more sleepless nights). Conducted a lot of testing to get the right blend. I must say, understanding the requirement of my beard and as one who wants to be served (falling within the category of my target market) I needed to get things right.
Soon as the formula for the right blend was achieved, I put out a survey to people within my target demography and the response pointed out the other pain points. This helped with modification to address these needs ahead of market testing. Samples were sent to over 30 people who had earlier filled the survey. Over a third willingly gave feedback via a return survey. Needless to say, I was overwhelmed by the feedback.
So it became official...
Aaron’s Grooming