Pereira’s firm was tasked with designing an iconic new building across from the Lincoln Center. In 1963, Pereira revealed an elegant model of a 77-story pyramid, covered with a black facade. It was to serve both as a skyscraper and transmission tower, both functionally and visually communicating the purpose of the tower’s occupant.
The ABC Headquarters did not proceed. The concept has received little attention, aside from the scale model participating in “Never Built New York,” an exhibition by the Queens Museum in 2017. According to the exhibition’s Gallery Guide, “Pereira adapted the idea in 1969 for the Transamerica Pyramid in San Francisco.”