🍾 Why Prosecco Keeps Losing to Champagne… Even When It Wins
The lie we all agreed to believe There’s a polite fiction in the wine world that nobody really questions out loud. Champagne is “better.”Prosecco is “easier.” That’s the story. Clean. Simple. Wrong. Because if you strip away branding, price rituals, and the way people whisper “Champagne” like it has diplomatic immunity… Prosecco is the one actually running the drinking world. It just doesn’t…

















