#ac davidson

[enricopolicardo]

Branded Trash

Iteration #3: Academic Studies Climate Action & Visual Culture, University Of Huddersfield - UK, 2020

The capacity of visual culture to reveal the unseen and show in new light (instead of, or as well as, telling and informing) is emphasised in Policardo’s Branded trash (In) voluntary product displacement. Photographs of discarded containers with sometimes faded and crumpled, but still clearly identifiable logos appear like still lives, carefully lit and staged like a product placement. Adding an air of glossy value to ‘worthless’ waste, these images raise awareness of – and in doing so are complicit within - the enduring, free advertising of litter. This project brings to light the circulation of value that not only spurs further ecological destruction but accumulates deeply uneven benefits and losses.

→ AC Davidson, University of Huddersfield

Climate Action & Visual Culture - University of Huddersfield

This call for proposals of creative practice-based research may seek to offer alternative forms of social structures through visual cultural

Official document of the initiative