#ad analysis

[brightteyees]

Week 3 Analysis: Businesses & Audiovisual Media/Curating 5

The Full Sail video is used as a recruitment tool by capturing the attention of creatives and provides an informative breakdown of the possibilities available when students choose Full Sail. With the Launchbox being a portable studio that allows students to work anywhere, anytime, it causes students to feel empowered and inspired. This story displays the advantages of choosing Full Sail University as well as the convenience of Project Launchbox. Each student is able to take their projects and tools home with them, rather than limiting work to the classroom. This creates many advantages but it also causes each student to take their education into their own hands. This also provides a more hands-on approach to the project-based degree programs. By informing students of the program possibilities as well as introducing the Launchbox, Full Sail’s video is able to connect with the audience through storytelling.

The Dollar Shave Club video announces a new product by using crude humor and sarcasm. By stating “I’m an executive now, I have papers to sign,” Mike utilizes Ethos to introduce a new product to his targeted audience, men. Previously, the idea of wipes were marketed toward women. Feminine wipes and washes have been around for years and weren't even considered by men. The story behind this ad is that toilet paper is messy and “primitive,” and the One Wipe Charlie Wipes save time and money. Dollar Shave Club also uses a commonsense type of approach in their videos. Utilizing Logos, Mike states “Is all this fancy butt stuff gonna cost me an arm and a log? Does a bear shit in the woods? Not anymore… and he pays just a couple of bucks for a 40 pack.” The sarcasm used in Dollar Shave Club ads is intended to make the audience feel like the message is obvious. Using their product is commonsense. The message almost makes the audience question why they haven’t done this already. The Dollar Shave Club uses Logos, Ethos and Pathos along with sarcasm and humor to connect with their audience and introduce their products.

The story behind the Science World video is that science is fun! This video features staff members as well as kids of all ages singing, dancing and smiling while walking through the museum. This video displays different activities that visitors can participate in while visiting the museum. For many, a museum may sound boring, especially to those who aren’t necessarily excited about education. Science World provides a fun learning environment for people of all ages. The music in the video also stimulates positive emotions from it’s viewers. This video takes viewers on a virtual tour of the museum and invites the audience to a creative learning environment. By using upbeat music, lip-singing and dancing, Science World invites patrons to the museum.

[dm-hints]

Digital marketing competitive analysis examples

In order for businesses to remain competitive, they must regularly conduct digital marketing competitive analysis. This involves analyzing the tactics your competitors are using, as well as their strengths and weaknesses. By doing so, you can discern what strategies you should emulate and which ones you should avoid. Additionally, you can find opportunities where your business can excel and differentiate itself from the competition.

Below are a few examples of popular digital marketing competitive analysis.

SEO Analysis

One of the most important aspects of any digital marketing campaign is SEO. By doing a competitive analysis of your competitor's websites, you can get an idea of what keywords they are targeting and how they are optimizing their pages for those terms. You can also see what backlinks they are acquiring and whether or not their websites are being penalized by Google. Conducting a proper SEO analysis will help you determine the best SEO strategy to target in your own campaign.

Backlink Gap Analysis

Another important aspect of SEO is backlinking. By conducting a competitive analysis of your competitor's backlinks, you can get an idea of the quality and quantity of links they have. You can also find opportunities to acquire similar links for your website. SEM Rush provides an incredible Backlink gap tool that allows you to compare the backlink profiles of up to five competitors at once.

Keyword Gap Analysis

Another way to conduct a competitive analysis is by looking at your competitor's keywords. By doing this, you can see which terms they are targeting and how they are ranking for them. You can also get ideas for new keywords to target in your own campaigns. A proper keyword analysis is crucial for any effective SEO strategy.

Ad Analysis

Another important aspect of any digital marketing campaign is paid advertising. By looking at your competitor's ads, you can see what terms they are targeting and the creativity that they are using. This can give you ideas for new ad campaigns to launch, as well as new keywords to target. You can also get an idea of what is working for your competitor and try to replicate those results. An effective ad analysis can help you quickly improve your ad campaigns.

Social Media Analysis

Another important part of any digital marketing campaign is social media. Conducting an analysis of your competitor's social media profiles allows you to see the type of content they are sharing and the voice that they are using. This can give you ideas for new content to share on your own social media profiles, as well as help you to develop a social media strategy.

There are many different ways to conduct a digital marketing competitive analysis. By using the techniques above, you can get a good idea of what strategies your competitors are using and how you can improve upon them. Additionally, you can find new opportunities where your business can excel and differentiate itself from the competition.

For more information on digital marketing competitive analysis, please visit our blog for a wide range of valuable resources.

[vendastasocial]

Ad ROI Analysis: Choosing Digital Advertising Metrics that Matter

You’ve worked hard on launching that great marketing campaign.  Now, you’re ready to measure the results.   Metrics are your ally.  You can’t do your job well without them. And your clients can’t measure how good you are at your job without that data. In this wonderful digital era, we’re not short on metrics. CPA, LTV, […]

The post Ad ROI Analysis: Choosing Digital Advertising Metrics that Matter appeared first on Vendasta Blog.

[ayden-sealeaves-blog]

Session 14 Ad Analysis:

I was trying to catch up with this assignment and the Lost and Found, but was locked out of the Discussion when just finishing up so I’m posting it here just in case.

TOP 3

Shape: This ad creates good composition through shapes, as the shisha (the object portrayed in this picture here) is outlined from the cigarette that are creating the shape. 

Value: A lot of shading can be found here with the shadows contrasting themselves with highlights and shadows here. 

Line: This is actually a little subtle with the implied lines here. While the smoke can be an obvious example, the shape of the shisha itself be portrayed with the with simple line motions that could create a shape. (albeit the cigarettes make that shape itself look a little ragged on the edges.) 

Scale and Composition: This ad I believe uses great scaling for example the cigarette themselves being used to scale something that is much bigger than the cigarettes (As you can see the 200 cigarettes are in one shisha smoke on the bottom of the ad.)

Focal Point: The focal point here is the shisha created from the cigarette butts and the shadows. But most importantly, it’s the unusual shape of the shape of the shisha itself.

Color(?): The color isn’t as vibrant most would be in terms of emphasis like I have described above, but there are hint of orange (from the cigarette butts in the picture) which contrasts from the dull background.

Texture: While this one isn’t as apparent for the as one might need to look harder  since the ad doesn’t have much for size in the shape. But, the texture can be found on the floor, giving more detail in the dangers of the levels of tobacco that can be found in one.

Pattern: The pattern, while it doesn’t consist of the whole ad itself being filled with a particular pattern, the in the colors and shapes of the cigarettes  do give it kind of a pattern from a far distance and it definitely shift the eyes over the the and pattern 

Unity: Shape and Unity are two concepts that actually go hand in hand here. The shape here is apparent as the cigarette are creating that image, but the cigarettes I believe are becoming unified to create one object for the ad here.

(Shisha are pipes used for smoking and are alternative to smoking cigarettes, but give about 3 times as much tobacco in them 3 packs of cigarettes for one smoke.)

[emilytheapple]

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like

This iconic ad hit televisions in 2010 and has been wildly popular ever since. It was created by an ad agency called Wieden+Kennedy for Old Spice body wash and was expanded to include many of their products after its success. The font used in the ad is very distinctive and powerful.

The first font used is from the category of sans serif. It’s a very current looking font that perfectly reflects…

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[cheshnotes]

An Analysis of Axe Advertisement Advertisements have become an important part of our daily lives. In every corner of the world several kinds of advertisements fill people’s lives. They can be informative, amusing or even steamy depending upon the kind of product they are advertising. Marketers use these ads to attract and appeal to their …

An analysis of axe deodorant’s advertisement and its rhetorical appeal.

[brightteyees]

Week 2 Analysis: Brands & The Human Connection/Curating 3

The target audience for Dove’s “You’re more beautiful than you think” ad campaign is men and women in the age range of late twenties to early sixties. I feel that this ad campaign has a very broad target audience because as humans, it is natural to have insecurities. Anyone can relate. Being uncomfortable with one’s appearance starts at a very young age, especially for girls. However, I do feel that this ad campaign is targeted more toward the discomfort that accompanies the aging process. This content supports the Dove brand because their motto was “Love the skin you’re in,” and is now “When it comes to your body, love the one you’re with.” Through emotional connection, empowerment and encouraging self-love, this ad campaign as well as the Dove brand encourages women to be happy with who they are as well as their physical appearance.

There are different characters narrating this ad campaign. The story is narrated by the artist and the subjects. Each character narrates their experience from their own view point. The campaign displays individuals describing their appearance from their own perspective. The ad shows the artist asking each person to describe their appearance and then he asks women to describe the appearance of the woman before her.

The ad features a very delicate piano playing as the background music. The campaign takes place in a warehouse. The shots are framed from different angles. As the women describe themselves, the shots are up-close and personal, zooming in on their described features. As the artist is sketching, the shot is from a distance, revealing little detail. Toward the end, the sketches are displayed side-by-side. The sketch on the left is how each woman described herself. On the right is the sketch of the same woman as another individual described her. The camera zooms in on each sketch as well as the subject’s reaction to her picture. This ad features a slow, slightly dramatic pace that flows with the music. The shots, framing, pace and music used in this ad campaign create emotional connections with the viewers. Not only can viewers relate to the message, but these features stimulate dramatic emotions.

The message of this ad campaign is “You are more beautiful than you may think.” You are your own worst enemy, your biggest critic. Each woman describes herself more harshly than the stranger that was asked to describe her. When comparing her sketch to the sketch described by the stranger, one woman states that the woman sketched using her description is “closed off and fatter. She looks shut down, sadder, too. The second one is beautiful. She looks more open and friendly, happy.” People do not see us the way that we see ourselves. This story was able to achieve such numbers because of the shock-factor and emotional connection between the viewers and the ad. Because this campaign is featured on YouTube, individuals are able to share the videos across various platforms, rather than strictly commercials. According to the media study, 114 million views were online, making this campaign “the most successful online advertising of all time.” Women are known to look up to celebrities and models. We are notorious for comparing ourselves to magazines and media stars and this has grown due to the popularity of Social Media. As a communications student, my take-away from this campaign is the power of the Internet.

[agreener211-blog]

Ad Analysis: Nationwide “Songs For All Your Sides: Leslie Odom, Jr. for Nationwide”