May 6, 2025
The best marketing does not feel like marketing; it feels like a solution.
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The best marketing does not feel like marketing; it feels like a solution.
The most successful people are not talented; they are consistent.
Why does it matter so much?
New multi-format ad options in #GoogleAds give #advertisers the ability to add in-feed and Shorts ads to Video Reach Campaigns (VRC).
VRC specializes in optimizing #campaigns to reach the maximum number of unique viewers given a particular budget and set of targeting criteria.
With the latest update, VRC affords marketers the flexibility to choose from bumper or skippable in-stream ads, in-feed ads, and Shorts ads to maximize their exposure.
Source: Search Engine Land
Smart brands don't just sell their "products" - they sell feelings.
Take Disney for example.
They don’t sell movies and toys. They sell magic, fantasy, imagination, and childhood wonder.
Starbucks doesn’t sell coffee, they sell community, conversations, comfort, and becoming your best self.
Visa doesn’t sell credit cards, they sell security, trust, and the freedom to explore what's important to you.
Jeep doesn't sell vehicles, they sell adventure, fearlessness, and connecting with nature.
And Amazon doesn't sell products online, they sell convenience, selection, and "the everything store" at your fingertips.
The key is emotional branding.
If you want people to remember and like your brand, make it about emotions not products.
©️ Neil Patel
Facebook Carousel Ads Hack - Before & After!
It’s often hard to show before and after images in the health, beauty, or supplement industry.
But, here's the trick:
> Use the “Before” image on the 1st card, and
> “After” image on the 2nd card.
Facebook usually disapproves those images and videos immediately, but, in a carousel, they are not checking if each card acts as its own slot, or is connected one to another, so you are bypassing the rules.
AD71, dossiers du pré-inventaire départemental
Photographies et dossiers du pré-inventaire départemental, constitués par l'archiviste Raymond Oursel (par commune).
Fichiers : CSV, XML, JPEG (en ligne)
Licence : ouverte (en ligne)