Are you a fan of TikTok?
As the distinctive app rises in popularity and inches closer to Instagram, brands are eyeing TikTok creators as an opportunity to amplify their influencer marketing campaigns and cross-promote through the vast networks influencers have built. TikTok is already causing a paradigm shift within its app—users ingest paid content that’s relevant and important to both the platform’s audience and brands sponsoring the content. TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.
TikTok currently has over 1.5 billion users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.
Here are some Content Creators that are worth a watch and perfect for collaborations.
Adam Bam
World of Wonder
Lance Stewart
Amy Tapper