#adappreciation

[frankbenavidescreative-blog]

Jeep Campaign- Ad Appreciation

Agency: Leo Burnett, Paris

Client: Jeep

As an aspiring art director I know the challenges of visually depicting something that is so clear in your head. This jeep campaign has done a miraculous (yes miraculous) job at executing a great concept, of going on an adventure in your jeep to see what you desire. The target of this campaign is targeted towards “Jeep People” who love to explore the outdoors. This campaign shows that when in a jeep the possibilities to explore are limitless.  The visuals are key in this campaign.

  You might have to turn your computer to see, but it shows one animal when you are looking at the ad one way but when flipped 180 degrees another animal is shown. This execution accompanied by the tagline “see whatever you want to see” represent what the brand is all about, exploring and being able to see the things that you want to see. 

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[frankbenavidescreative-blog]

Pedigree Campaign-Ad Appreciation

Advertiser: AlmapBBDO

Client/Product: Pedigree

Pedigree dog food steps out of the box in this campaign, by selling the idea “A Dog Makes Your Life Happier. Adopt.” This is being advertised because the brand is creating an emotional appeal of having a companion to consumers. They are doing this to persuade people to consider getting a dog because it makes their lives happier, which in turn would create more business for their dog food line.

This ad uses a comparison visual that is very powerful. It is the same exact photo, but in one of the photos a dog is present. These ads are up to the consumer to interpret, but right off the bat you get that when a dog is in your life , it makes experiences much more enjoyable. The only copy in this ad is the powerful tag “A Dog Makes Your Life Happier. Adopt” that really ties the whole message together. The comparison in my opinion was very successful in this situation, because the photo without the dog seems kind of depressing, which could be an effective method of convincing people to go adopt. 

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[frankbenavidescreative-blog]

Volvo Precision Steering Campaign-Ad Appreciation

Client: Volvo

Agency: Forsman & Bodenfors

Volvo came out with its new precision steering technology, and wanted to make a campaign that was impactful to the public. Most common people don’t know much (in my opinion) about new technology in the automobile industry, so Volvo was challenged to make this new technology relevant and interesting to the common person. So they decided to video life threating situations that requires the vehicles steering to be precise. The most notable would be the “Epic Split” ad that shows a man doing a split in-between two 18 wheelers while in motion. 

This video ad along with the others in campaign exhibits the power of Volvo’s new precision steering technology. The epic visuals along with amazing copy being spoken in the background support the concept that Volvos precision steering makes a difference in automobiles performance. The media placement of the ad in form of video was amazing because that is the only way to capture the epic moments Volvo wanted to show off its new technology in. In my opinion this ad is not only conceptually brilliant, but a beautiful piece of art. 

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[frankbenavidescreative-blog]

It's Your Turn- Ad Appreciation

   Client: WWF

Agency:JWT Singapore

 WWF is known for its extremely honest advertising campaigns that sometimes are shocking and disturbing. They believe this method gets consumers attention, and sheds light on the fact that we are not taking care of our planet/ the beautiful animals that inhabit it. My favorite campaign that they have done thus far is the “Tic-Tac-Toe” Campaign.”

This campaign takes a whole new direction in comparison to most of their other campaigns, but is still simple and impactful. This campaign was put into effect due to the rising trend of consumers purchasing goods that effect the environment and animals that live in it. This campaign is supposed to show consumers that they do have a choice in what they consume, and should be aware that they can consciously choose to save the environment/animals. The simple tic-tac-toe visual allows the consumer to think of the reasons why they would choose the product over the animal/environment’s life.  The only copy on this ad is the tagline that read “It’s your turn” which is amazing since it is telling the viewer that its basically their move to either destroy the environment/animal or purchase a product. This interactive ad concept strongly supports the message of the campaign, because it empowers the consumer to make a difference.   

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[frankbenavidescreative-blog]

Share a Coke- Ad Appreciation

Product: Coke

Agency: Ogilvy Australia's 

Coca-Cola has had amazing campaigns throughout time, but its recent  “Share a Coke” campaign exhibits everything that a successful advertising campaign should be. It is unique, created an immense amount of social media buzz, and hits home with a personalized message. Our name is our identity, and when large corporations such as Coca-Cola take notice of us, it feels great as consumers. These genius personalized message is the reason that I believe this campaign really took off. It swapped out Coke’s iconic logos on 20-oz. bottles for 250 of the most popular names of millennials and teens. This execution was genius considering how tech savvy this target market is, and how willing they are to share their life moments on social media.

The campaign organically grew into something more than just a name on soda bottle, but became a movement of coke fanatics sharing their coke bottles with their family and friends via social media/or in person. This campaign brought happiness and unity to consumers, which Coke’s primary message was most of their ads, most notably the “Hilltop Reunion” commercial. Exhibiting that Coke can be shared/enjoyed by anyone and everyone. 

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