puma mobium elite - initial thoughts
13\7 - From watching the videos all I can say so far is: What a great concept it is. The puma´s feet have told PUMA a story that led to adaptive fit. It is a new story, unique to the brand and it´s branding, the puma. Design is slightly questionable, but could also be considered as unique, not in a bad way. Looks well executed and nice and up to date materials and execution. I will try to get my hands on and deliver a better insight on it. Furthermore hopefully this helps puma business short term and be buidling up adaptive fit on long term as well. For now it is a good decision shoe - because it is performance only, as I think puma struggles still to define whether they are fashion or performance, or both or merged or whatever - they made a decision for this one. Great!