adidas adipure crazyquick - john wall
13\7 - Lately Dr.S. and I talked about the new CrazyQuick, beside we both like the shoe, we realized that midsole topline painting is done the easiest way. Why?
The way the tooling is segemented vertically it creates recessed areas. Now imagine how to paint to the topline, as in this case the EVA midsole comes out of the compression mold in white. But in order to spray paint the top part of the tooling you need to mask the area you want to paint. As this is done by hand, the person who attached the tape would have needed extra time to get the tape in this recessed areas. But in this day and age, where labour is not only expensive but also slows down the production process, adidas make a smart decision to not go into these recessed areas. Here the tape is attached in 1 straight line in 1 process and it then the midsole can get painted. In these recessed areas then the paint gets in and creates a nice fading effect, which then looks like done on purpose. Well thought off side effect. Clever.











