#adbusting berlin

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Title: Somnis entre boires

Year: 2014

Media: Solvent on original advertising Poster

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VERMIBUS. LA ESTÉTICA DEL DOLOR. FROM 27TH OF FEBRUARY UNTIL THE 12TH OF APRIL 2014.

BETWEEN FEBRUARY 27TH AND APRIL 12TH LA TACHÉ GALLERY WILL BE PLEASED TO PRESENT THE EXHIBITION PAIN AESTHETICS. THE SHOW GATHERS PART OF THE RECENT WORK BY ARTIST VERMIBUS: INTERVENED ADVERTISING POSTERS AND DIVERSE MATERIALS FROM THE PROJECT THAT HE HAS RECENTLY DEVELOPED, TITLED DISSOLVING EUROPE.

THE RELATIONSHIP HE MAINTAINED DURING A PERIOD OF HIS LIFE WITH THE ADVERTISING INDUSTRY SEEMED TO STIR SOMETHING ON HIS CONSCIOUSNESS THAT LED HIM TO START AN ARTISTIC CAREER AGAINST THE DICTATES OF THE CONSUMER SOCIETY. VERMIBUS FIGHTS THE COLOSSUS BY DOING ACTIONS THAT ARE AIMED AT TRANSFORMING THE ADVERTISING SPACES ON THE STREETS WORLDWIDE IN CULTURAL SPACES AS WELL AS SPACES FOR REFLECTION.

HIS MODUS OPERANDI SITUATES HIM OUT OF THE LEGAL FRAMEWORK BECAUSE IT INVOLVES REMOVING FASHION AND PERFUME POSTERS FROM THE ADVERTISING SPACE IN THE PUBLIC SPACE IN ORDER TO INTERVENE THEM. AFTER THAT HE RETURNS THEM (IN THEIR NEW CONDITION) TO THEIR NATURAL HABITAT, WHERE THEY DO NOT USUALLY REMAIN TOO LONG BECAUSE OF THE ILLEGALITY OF THE ACTION.

CARO DATA VERMIBUS (MEAT GIVEN TO WORMS) IS THE ORIGIN OF THE WORD “CORPSE” AND IS PRECISELY WHERE THE ARTIST TAKES HIS PSEUDONYM FROM, IN A CLEAR ALLUSION TO THE DEHUMANIZATION THAT THE MODELS ARE EXPOSED TO WITH THE PROCESS OF IMAGE RETOUCHING IN ADVERTISING CAMPAIGNS. THE INTERVENTION OF THE ARTIST IN THESE ICONIC IMAGES CONSISTS ON CARRYING OUT A PROCESS OF DISFIGUREMENT THROUGH THE INTUITIVE USE OF SOLVENTS. WITH THIS GESTURE VERMIBUS DEFIES AND BLURS THE BEAUTY STANDARDS PROMULGATED BY THESE CAMPAIGNS AND ALSO MANAGES TO CAPTURES THE PASSER-BY ATTENTION, WHO IS SURPRISED TO BE INTERPELLATED BY SUCH LITTLE HEGEMONIC IMAGES IN THE PUBLIC SPACE. FURTHERMORE, THE ADVERTISING SPACE –WHICH TYPICALLY CONTAINS SERIAL IMAGES- NOW HOLDS A UNIQUE AND MORE PICTORIAL PIECE.

PROJECT DISSOLVING EUROPE LED HIM TO TOUR EUROPE WITH A DUBIOUS INTER-RAIL TICKET. ACCOMPANIED BY THE TEAM THAT RECORDED HIS ACTIONS, VERMIBUS PERFORMED IN VARIOUS CITIES. LA TACHÉ GALLERY WILL SHOW SOME OF THE KEYS HE USED TO OPEN THE POSTER SUPPORTS AS WELL AS PHOTOGRAPHS AND A VIDEO ABOUT THE PROJECT.

CONSIDERING ALL HIS ACTIONS ARE EPHEMERAL, VERMIBUS PAYS SPECIAL ATTENTION TO THEIR REGISTRATION. HE CAREFULLY DOCUMENT THEM SO HE CAN DISCLOSURE THEM AND MAKE THEM GROW EXPONENTIALLY IN THE NETWORK. HIS WEBSITE PROVIDES VERY GOOD REFERENCE MATERIAL WWW.VERMIBUS.COM - WWW.LATACHEGALLERY.COM

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Stattbad Berlin

Pics by: Thomas von Wittich

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Revenge, 2013

175 x 118.5 cm

Available at www.openwallsgallery.com

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Intervention in "Rosa Luxemburg", Berlin, 2013

Pics: LauraColome.com

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Intervention during the 32. lange nacht der museen - "Zerstörte Vielfalt", Berlin 2013

Pics by: LauraColome.com

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Presumed guilty, 2013

Solvent on stolen Advertising Poster

120 x 170 cm

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NO-AD is an anti-consumerism project organised by the artist Vermibus. The goal of the project is to reduce the impact of advertisement citizens are exposed to, by removing the advertisment. It is based on the project “Buy Nothing Day”, founded by the artist Ted Dave, in which participants abstain from buying anything during 24 hours. Vermibus goes a step backwards in the consumption process. He reduces the advertisement impact by releasing the space intended to display it and leaving it empty.

The team, formed by two photographers and two video cameras, documented the whole ten-hour intervention, during which more than 30 posters were removed from the biggest consumer areas of Berlin. These spaces remained free of advertisement for several days due to the lack of stock of the advertiser “Wall Decaux”.

Project: Vermibus

Photography: Thomas von Wittich & Just

Video: Xar Lee & Infinity 33

More info and photos: NO-AD Project