But…you’re advertising to a Bot.
The re-launch of Atlas through Facebook promises a shift that has “haunted” digital media buying in the past years. Now the promise is to have a People-Based Marketing Mindset and break the notion that your message impressions are being served to machines.
http://atlassolutions.com/2014/09/29/meet-the-new-atlas/
A market within a market within a market.
If you’re in the business of multicultural marketing, specifically Hispanic marketing, you have some big challenges. One is identifying that market in a digital landscape (they are there, and they over-index in digital usage) and then, making sure you’re messaging to people and not Bots. Atlas and Facebook, through a partnership with OMNICOM GROUP of agencies are planning to solve this through a “People-based Marketing” approach.