Know how reseller fraud impacts the retail chain and leads to various threats to the brand.
The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their homes, eCommerce brands became the talk of the town. Every retailer wants to be seen online to reach their desired target audience. During this time, the trend of resellers also took a high pace. A reseller is a person who buys the product in bulk from a wholesaler or retailer and sells it to their own audience usually at a profit...













