Maybe it's an over-analyzation of a simple mobile game but the king in 'king's choice' despite being in love with the enemy's daughter he married someone else for revenge and that didn't stop him from being the sweetest husband to his new partner/consorts unlike the ads where he's a jerk with anger issues.
He give a chance for love again for anyone whose enter his life with this intention, being sweet to them, give them gifts, going on a dates with them, would risk his life for them if necessary and will have children with them to strengthen his relationships as a king yet train his children to be the best and they dream to be like him and loved him regardless.
He can keep saying, "I'm only doing this for revenge", and I would say, "yeah, keep lying to yourself lol".
