client: zippy
agency: stream and tough guy, lisbon, portugal
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client: zippy
agency: stream and tough guy, lisbon, portugal
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#AdsILove: ‘Audience’ - California Lottery The Price is Right Scratchers
I’m not exactly a big buyer of lottery tickets or scratchers or anything, but I do appreciate a good laugh. California Lottery ads are usually excellent, and it’s no different with this hilarious ad promoting their new ‘The Price is Right’ branded scratcher game.
Who else should be the star than the show’s iconic, crazy and passionate studio audience? A smart ad that deftly targets a concise group of demographics, and leaves you with a chuckle. What’s not to love?