Mar 17
QKS Group a leading global advisory and research firm that empowers technology innovators and adopters. provides comprehensive data analysis
QKS Group defines Advertising Technology (AdTech) as a suite of software tools that enable the planning, measuring, execution, optimization, automation, and management of digital advertising campaigns across various channels including search, social media, display, mobile, video, OTT, and connected TV (CTV). These platforms serve both advertisers and publishers by offering tools to optimize campaign performance.