#adtechnology

[elizabethforbes286]

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How Marketing Technology Helps You Create Better Ads?

Harness marketing technology to automate personalization and A/B testing, delivering impactful, data-driven ad messages at scale for maximum growth.

[addwalk]

New Page and Admin-Panel Design

We changed our design w little to make it more user-friendly and also to present our product in a better way. 

[addwalk]

Introducing addwalk - Our visual media technology

Today, we will launch our new fashion technology addwalk.

   With addwalk we will enhance digital media files by combining visual recognition technologies with the world of fashion. Our tool allows publisher (magazines, news sites, blogs, etc.)  to offer product recommendations on clothing that match their content.

While the layout is interchangeable, here is how that could look like:

    Our recognition technology surpasses all current services in the market and we continue to strive towards automating the entire matching process. Currently our technology is capable of recognizing gender, color and type of clothing. However, we are keen on delivering the best results possible therefore any tags can be changed individually. Additionally, we offer a tagging service that will check the quality of the matches for our publisher.

  It is important to us that we can ensure compatibility and integration with both the largest publishing houses and the most passionate fashion blogs. Embracing both sides of the same coin, we feel it is valuable to cooperate with the highest quality publishers, the most impressing blogger and the most fabulous brands and retailers in the world of fashion. You can find a selection of our favorite blogs here.

  We are excited about sharing more with you as soon as possible, if you do have any questions feel free to contact us at [email protected].

[shungoarai]

博報堂系のインターネット広告大手、デジタル・アドバタイジング・コンソーシアム（DAC）は11月からサイト閲覧者の好みに応じた広告を自動配信する事業を始める。閲覧者の所在地や時間帯に合わせて広告デザインも自動生成できるのが特徴。従来より高い広告効果が見込めるとして電子商取引サイトなどに売り込む。 閲覧者の好みに合わせるだけでなくデザインも自動生成する広告配信は珍しい。月額20万円から利用できる。 閲覧者がサイトを開いた段階で閲覧者の行動履歴を瞬時に解析する技術を使う。DACは同サービスの開始にあたり、行動履歴の解析技術を持つソフト開発ベンチャーのアルベルト（東京・渋谷、上村崇社長）に13.7％出資した。広告デザインの自動生成ではロシア系のソフト開発会社の技術を導入した。この方式のネット広告はクリックされる確率が他のネット広告に比べ高くなるという。3年後に年間3億円の事業規模を目指す。

「博報堂系DAC、閲覧者ごとに広告配信 時間別にも対応」, 日本経済新聞（朝刊）, 2011年10月25日.