#adthink

[markpilip]

Happy 2018! AdTech Surveillance Edition

How would you like it if somebody was standing over your shoulder jotting down your user ID (and who knows what else) as you were logging into sites, and then sharing the information with–well, it could be anybody?

Thought so. Yet it’s happening today via AdTech surveillance firms OnAudience and Adthink (via their AudienceInsights “product”). These two companies inject malwarevia a script into…

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[madmounview]

ADTHINK Introduction by Richart Eisert and Evol8tion's Joseph Jaffe!

ADTHINK Introduction - Richard Eisert and Joseph Jaffe from The Advertising Club of New York on Vimeo.

[mry]

Startup Pitch Haiku from AdThink III

by MRY CMO David Berkowitz

#adthink Part 3- sell out crowd! Psyched for some pitches and an all star panel @jaffejuice @dberkowitz pic.twitter.com/XasYkDmACc

— Evol8tion, LLC (@evol8tion) November 13, 2013

Last night's AdThink III event by Redbooks and the Advertising Club of New York showcased impressive presentations from startups GoChime, Citia, URX, Adventr, and Shareablee, all of which offered ways to address real challenges that marketers face. 

I was so impressed judging the startup pitches that I wondered how I could possibly capture their essence? The closest thing I could come up with to an elevator pitch is haiku, so here you go -- all of AdThink III's pitches reimagined as haiku: 

jaffe, share your juice bard, host, startup BFF plus solves tech glitches

GoChime ads marry email, crm, social don’t jilt email yet

new Citia cards give snoop lion mobile buzz puff puff pass retweet

u r URX deep linked ads for mobile apps w00t ROAS

goodbye the ochre now choose your own Adventr play, replay each vid

Shareablee pinpoints what makes content shareable easy fix: add cats

thanks redbooks, ad club davis & gilbert, great wine see you adthink IV

[madmounview]

AdThink #2 RECAP August 2013

AD THINK II |  Emerging Tech in Advertising

The second event in the ADTHINK series, co-produced by The Advertising Club of NY and Advertising Red Books and sponsored by Davis & Gilbert took place at the Ernst & Young offices last night. The room was packed with marketers, brand managers, agency representatives and budding entrepreneurs hoping to seem some of the latest startups transforming the adtech space and get a glimpse at what’s next on the horizon. Moderated by creator and host of the popular marketing podcast The BeanCast and Evol8tion’s SVP Chief Analyst, Bob Knorpp, the event featured a fantastic, all-star panel of industry executives and 5 cutting edge startups - Locket, AdCade, AdYapper, Crowdly, and SponsorHub. Each startup had the opportunity to quickly demo their product and answer some tough questions from the panelists and audience members.

Taylor Davidson – Director, kbs+ Ventures

Kathy Leake – Co-Founder/CEO, LocalResponse + Co-Founder, Media6Degrees

Saneel Radia – EVP of Product Innovation, VivaKi (Publicis) + Founder, Finch15

Susan Hammes – VP of Digital Brand & Social Media, American Express

The lineup of startups featured some of the best and brightest in the adtech space. Take a look at two of our favorites!

Presented by: Co-Founder Christopher Crawford  

Locket is an Android application that delivers ads on users’ lock screens and pays users to unlock their phone and view ads. Pioneering the “First Glance Advertising” space, Locket focuses on tailoring ads in the form of static images, mobile coupons or videos. Users can then use their earnings to buy items, donate to charity or cash out via PayPal. Locket has already partnered with Domino’s, Sears, and Milk&Honey and is a sure startup to watch!

Presented by: Founder Dan Sullivan

As advertisers continue to throw media dollars at Facebook Fan acquisition, Crowdly takes a new approach at activating a brand's existing community; by identifying the power influencers, and providing actionable ways to active the  "Super Fans" - ultimately re-stimulating the fanbase by ensuring the right people are given proper attention.  This Boston TechStars grad has promising future - recently closing a nice round of funding to continue expanding their sales and marketing efforts.  Brands, pay attention!  This tool can make a huge impact on your Facebook business.

Presented by: CEO and Co-founder Rob Cromer

Adcade is the next gen rich media advertising solution providing full HTML5 services. This single solution creates and serves customized, engaging, cross-platform ads versus the typical adaptive ads and operates on a CPM based model. With a robust analytics backend, Adcade can track everything down to the pixel and is helping brands create dynamic and innovative ads.

Nicely done to all the presenters and looking forward to the next event in the series! Be sure to follow us @evol8tion and keep up with our live tweets. See you at New York Tech Meetup tonight!