Cold Call Catastrophes and Catalysts
As the economy comes under increasing pressure, I find myself wading through an email inbox increasingly filled with clutter. I am being too polite. It is filled with garbage. Sadly, much of that garbage comes from sales folk who think they are reaching out to me to generate much-needed business for their companies. Cold-calling is part of a salesperson’s job, I know that, and it is hard. If you…
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