#advertisingperception

[gittastuff-blog]

Memez

For newly fitness guru’s or athletes who are not very knowledgable in the world of nutrition and fitness, it it very easy to believe and follow many of the advertisements from major companies telling you what’s healthy. In hopes of losing weight, many newly accustomed fitness people look for ideas and information in places that are not very scholarly. Today, instagram fitness models are followed by thousands and are paid a lot of money to advertise products not backed up by science. Ranging from waist trainers to hunger suppressing lollipops, many of these products are not very helpful towards attaining any suspected goals. Yet, sadly due to the lack of a drive to research scientifically-backed information or tips many customers are unaware that these “magical” products don’t actually help. I created this meme in order to symbolize the mockery of “organic” and “non-GMO” protein powder since many of these companies will slap on these empty titles that don’t really mean much in order to catch the attention of customers who have been drilled with the fact that organic is better. This is also a mockery of the customers have little knowledge of the industry and believe things like gluten free, organic and vegan are much better for you and will automatically make you lose weight. More experienced fitness people understand just because something says low fat or a diet says you should cut out carbs, doesn’t necessarily means it true or you should follow it. In order to know what’s right from you, visiting a nutritionist, a professional training or even a doctor could put you on the right path to achieving you goal.

[chintyleruf-blog]

Mouthwash

In the dental industry, there are not really many things to advertise about other than oral hygiene products. Oral hygiene product commercials are always on TV, but I am never really bothered by any of them except for mouthwash commercials.

Mouthwash commercials are very good about placing a high importance on the use of mouthwash. Most of the mouthwash commercials do a great job describing the benefits of using their product, such as enhanced teeth cleaning, removal of bad breath, enamel preservation, protecting against gum disease, and more. All of these benefits of using mouthwash are excellent and should make you want to go out and buy it, but the way in which they describe the enhanced cleaning ability of mouthwash leaves a bad taste in my mouth ;). Many of these commercials say their product is able to remove upwards of 99% of bacteria from your mouth that you missed while brushing. The commercials always make it seem like brushing your teeth is never enough to have good oral hygiene. In some commercials, the companies even go on to say that brushing your teeth only reaches  25% of your mouth and that by using their mouthwash you will be able to clean almost 100% of your mouth. Some commercials do mention the benefits of using mouthwash as a pairing with brushing your teeth rather than brushing alone, but a lot of the commercials just talk about how much better their mouthwash is at cleaning your mouth than brushing.

I chose to use this meme because it is typically used to describe the way in which something should be done and it is easy to understand. I thought this meme was funny because it puts the mouthwash commercials into perspective because the commercials are painting the image that it is impossible to have good oral hygiene without the use of mouthwash.

[gr00k-blog]

Clickbait this will SHOCK YOU!

Within the study of telecommunications or more specifically the college of journalism there is a worrying trend. In recent years there has been a massive boom in online revenue due to targeted advertisements, with this increase in revenue a massive amount of online content followed. Now with an oversaturated market each and every website and article is forced to compete with each other. It has been shown that the average person will read a title and if interested stay and if not move on seeking to fulfill their interest. These two trends have caused the less popular websites and pages to start using misleading titles or clickbait in an attempt to gain viewers.

This worked as titles such as “10 THINGS YOU NEED TO SEE AND DO NOW OR YOU WILL DIE!!!!!! NUMBER 7 WILL SHOCK YOU!!!!” grab a reader’s attention this was successful at first and really fit some websites well. But where this went from a nice little trick to just over kill was when it made its way to social media. Once on a social media platform, (such as Facebook), it was quickly brushed aside by many users as a scam, that is until it started to produce results and results breed copycats.

Credible news outlets, webpages, and websites quickly copied this as it again produced views, which produces revenue. This uptake in clickbait has turned what was once a nifty way to gain views into a disgusting common practice that has left many with seeds of resent and distrust towards the journalism industry.

It is my hope that one day the public will ignore these titles and view pages based on content and not what they appear to read. That day is one that is off in the future, for now we must brace ourselves for clickbait shall grow until we grow tired of it.

[ferncamachoblog-blog]

As a food and resource economics major, most of the debates that we take a look at are based on food pricing, consumer behavior and the allocation of food. We take into consideration that, like in all other businesses, there is a certain amount of supply coming from companies and a demand from consumers. 

In the past few years, prices for organic food have risen, while fast food chains keep lowering their prices and increasing the number of franchises. In some cases, people may think the solution to fixing issues in America, such as obesity, is just by lowering the food prices of “healthier alternatives”. However, as any economist would say, there is much more to it than just that. Considering the physical work, time and resources it takes to produce and manufacture organic food or fresh food, the resulting price will be higher than that of frozen "beef" patties and other fast food elements. While this does seem like a decent solution, fast food restaurant franchises have taken over a huge part of the food industry already and it would take some time to modify this issue as these franchises don’t want higher expenses. 

I chose this meme because it reminded me of a friend that was angry about this topic as well. She was wondering how obesity rates would ever decrease if we continue to raise prices for ‘healthier’ alternatives and keep opening more fast food restaurants. The man in the meme is angry and calling out a contradictory point. In this case how do you expect obesity to end if healthy food is basically getting more and more expensive. He is representing all those that are bothered by this situation, but are not aware of all the economics and food allocations that play a role in this.

[sedagrrl]

Opioids in the Pharmaceutical Industry

In the pharmacy industry, one of the most controversial issues is the ongoing opioid crisis, leaving many at loss for what advances are to be made in the direction of painkillers. Many painkillers are advertised, such as Aleve, Midol, or Advil, which are seen as harmless advertising; however, oxycontin was also advertised as a chewable tablet. The happy advertising for oxycontin used so freely could be an ethical issue in the era of the opioid crisis. This meme is reflective of this issue in a satirical manner, showing oxycontin as a drug that is now available in chewable tablet form. 

Oxycontin is an opioid (oxycodone hydrochloride) used for pain relief, but it has detrimental side effects such as high dependence and addiction, clearly exacerbating the opioid crisis in pharmaceuticals. Upon seeing this meme, I laughed internally, assuming that although Oxycontin may be sold as a tablet, it  would probably not be encouraged or prescribed for children. Surprisingly, I was wrong; the FDA just recently approved Oxycontin to be sold to children ages as young as 11 years old, taking child cancer patients into consideration.  Obviously, this is a strong narcotic that was not originally designed for chidlren because of its addictive properties; chewable tablets are easier for children to handle than large pills and patches. 

I chose this meme for its satire and criticism of pharmacies that advertise the tablet form of oxycontin, because children often watch TV and this could lead to ethical issues within the industry. The FDA even acknowledged that young children might abuse this drug for non-medical purposes due to its easy accessibility. Evidently, when I searched for memes in the pharmacy advertising industry, a meme with the caption that read,“remember coming home from school and popping these in your mouth?,” featuring pictures of hot pockets, bagel bites, pop tarts, and oxycontin under the caption. I agree with the issue that these memes reflect; putting an opioid tablet next to commonplace snacks for young adults is a very desensitizing way to present opioids. 

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[bribinion-blog]

Expensive Pharmaceuticals

I choose to comment on the fact that adults and elders pay a large amount of money for their prescriptions and over-the-counter pills because it is monopolistic and inhumane. The meme shows how pharmaceutical companies overprice prescriptions that are beneficial for many people. Many adults and elders believe that their insurance will cover most, if not all of their cost for their prescriptions. However, they get blind-sided by how much they have to pay. This has been a steadily growing issue within the medical and pharmaceutical fields. Many people take prescriptions for their pain and health problems. They have been prescribed the pills because it can help improve their health conditions, but the price limits many people can afford it. In the recent years, the costs of the prescriptions have increased tremendously. For example, Sovaldi which cures Hepatitis C is currently priced at $1,000 per 400- mg pill, despite its 90% cure rate. The expensive pricing helps the pharmaceutical company but it drastically hurts the elderly who need the pills to help improve their health conditions. It has been found that people over sixty- five years old spend more than three percent of their income on prescription drugs. The percent is even higher even considering over- the- counter prescriptions. Countless adults and elderly people have been put in predicaments where they have to decide if they really need the medication because they can’t afford it. When people can’t afford life- saving medication, they do not get to express their important unalienable rights- life, liberty and the pursuit of happiness.

[alianasblogposts]

Horticulture and the plants people buy

I chose this image for my meme because it shows how I feel every time I see someone throw away a perfectly good plant. The field of horticulture doesn't really make many ads that talk about their products just a general statement of where to find them to get plants at. But one of the most common misconceptions that so many customers go through is the idea that their plant has died after the flowers fall off and so they throw the plant away and buy a new one. A lot of people when buying a plant often do not know how to properly take care of it or know much about plants in general to know what to expect.  They most commonly get information by asking the seller or employee from the store on what to do.

So when the pretty flowering plant that they bough a few weeks ago starts losing its flowers as normal when its flowering season may be ending, may simply discard the plant into the trash and replace it with a new blooming one. Growers specifically go through a lot to make your plant flower so it looks pretty when you buy it at the store, eventually though those flowers will go away until the next time its to bloom. I went to a convention for growers and other industry professionals and many said they felt hurt when the plants they grew end up wasted or trashed. One lady gave a speech about how even though customers buying more plants brings in more revenue it still is sad that the plant you spent months growing got wasted when it could have lived.

Not to mention that buying plants is typically not a cheap hobby. All the work and time that goes into making the pretty flowers we all see make the price a pretty penny on your wallet. Apart from just flowers the misconception that plants are dead happen a lot with almost anything some freak when leaves die, others when they somehow mess up a little and the plant gets slightly injured they panic and feel they became a plant murder. Plants are more hardy then you think please don't throw them away when they loss their flowers.

[max-tech-writing-blog]

Facebook and Targeted Advertising

I used the History channel’s Ancient Aliens meme template because I wanted to draw attention to the way American media and politicians have latched onto Facebook as a scapegoat for the past few years of political disaster. Facebook has received a lot of negative media attention about its targeted advertising and data collection in the past few months. Mark Zuckerberg’s testimony before Congress and the proliferation of media coverage of Facebook’s ad platform’s possible role in the election have shifted perspectives on the ethics and dangers of targeted advertising and data mining. However, most of the focus has been on whether or not Facebook’s ad platform influenced the election, and not on questioning the ethics of how Facebook, Google, and other technology companies have been using their invasive data collection for advertising for years.

Perceptions of Facebook as a company have shifted, but I have not seen many people accusing the technology itself as being the problem. The media coverage of Zuckerberg’s testimony gave off the impression that Facebook was part of some kind of conspiracy undermining the American electoral system. I fail to see how Facebook can effectively moderate its content to prevent false advertising and fake news when it has over two billion active users. All of the controversy over Cambridge Analytica and the election has distracted from the fact that we are constantly surrounded by predatory advertising every time we go online, and that there is little to no regulation over who can collect and exploit vast amounts of personal information from people without their knowledge. Nobody likes ads. So why have aggressive, obnoxious ads become an accepted part of the online experience? The Ancient Aliens meme reflects the absurdity of the perceptions of Facebook, which does not seem to have much control over the way its ad platform is used, as being part of a political conspiracy, while people continue to tolerate massive amounts of predatory ads and privacy invasion as a part of daily life.