Manual Extensions is different from Automatic Ad Extension as they require you to fill your business details manually whereas Automatic Extensions doesn’t.
Difference between Manual extensions and automatic extensions in Google Ads
Today we will discuss what is an Ad Extension, how are Manual Ad Extension different from Automatic Ad Extension and some Ad Extensions best practices.
What is Google Ads Extension?
Ad Extensions are some extra brief of information about your business which can be added to your text ads which include your location, phone number, business ratings, etc.
There are basically two types of Ad Extensions which are Manual Ad Extension and Automatic Ad Extension. You should note that ad extensions don’t always show your information, therefore, it’s important to keep the most important information in your Text Ads and the other information in the extensions.
Benefits Of Google Ads Extensions:
Be it automated or manual, ad extensions are launched to improve the output from the ad copies. Below are a few benefits of adding extensions to Google Ads:
Click count Increment:
Ad Extensions increase the physical size of your ads on the results page. Your ads are more visible with useful information. These enlarged ads are attractive and can persuade users to click.
Click-through Rate Enhancement:
Click-through Rate is important metrics for online ads. The better the clickthrough rate, the higher are the chances of conversions. Ads with extensions are found to have a higher clickthrough rate than ads without extensions. And ads with multiple extensions perform better than ads with a single extension.
Ad Rank Improvement:
Google Ads Extensions have a direct impact on the rank of the ads. When calculating Ad Rank, Max CPC and Quality Scoreare considered along with the expected result of ad extensions and formats. This has also been confirmed by Google.
Higher chances of Conversions:
With ad extensions in place, not just the click count increases, but also the click quality. Ads with extensions allow users to make a well-informed click. And the users who get to the landing page are most likely to make a purchase.
Quality Score Boost:
An increase in the click count and an enhanced click-through rate lead to a chance of better conversion rate. These facts improve the ad rank by boosting the Quality Score of keywords.
Google Ads Ad Extension types
Ad Extensions is a feature through which advertisers can show additional business information such as an address, phone number, etc. Google Ads offers two types of ad extensions; Automatic extensions and Manual extensions.
Google Ads Automated Extensions
Automated ad extensions are those that Google adds to an ad copy if that extension is predicted to improve the ad’s performance. Google Ads automated Extension types are listed below.
Automated Call Extensions
Automated Location Extensions
Consumer Rating Extensions
Dynamic Sitelink Extensions
Dynamic Structured Snippets
Previous Visits Extensions
Seller Rating Extensions
Google Ads Manual Extensions
Manual ad extensions are those extensions that advertisers need to set based on their business requirements. Google Ads manual Extension types are listed below.
App Extensions
Call Extensions
Callout Extensions
Location Extensions
Price Extensions
Review Extensions
Sitelinks Extensions
Structured Snippets
Difference between Manual Ad extensions and Automatic Ad Extensions
Manual Extensions is different from Automatic Ad Extension as manual extension requires you to fill your business details manually whereas Automatic Extensions doesn’t. Manual Ad Extensions are better because they can be customized and it reports easily.
Generally, when people talk about Ad Extension they usually mean Manual Ad Extension. It is so powerful that it can display anything like click-to-call buttons, store information info, message option other than calling service or the pricing of the services that your company offers. Now, let’s discuss some Ad Extensions below to understand better.
Source: Difference between Manual extensions and automatic extensions in Google Ads — AdNabu
