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Google Ads Management Ideas From Top 25 Experts

As an eCommerce store owner, most of your effort goes into creating and setting up a perfect PPC campaign. Once the campaign goes live, the chances of the campaign’s success lie in continuous monitoring and changes made to the campaign. The chances reduce drastically if it is not managed properly. Results could be even worse if it is mismanaged by some adwords account managed services.

Before you start the PPC Management process of your campaigns, you should consider the following important points.

Answers to these questions help you to get a clear idea about your business which in turn helps in creating better campaigns for your business.

Google Adwords management Ideas from Experts:

After setting up a google ads campaign and ad group, it needs to be optimized regularly to get the desired results. Optimizing all of your campaigns is the most complex task in Google Adwords. It means along with a lot of hard work, you should be able to extract actionable insights from data and be able to put those insights into action.

According to experts, the following are a few areas which they recommend you to concentrate on to optimize your campaigns and get desired results.

1.Keyword Managing ideas

Keyword selection is core to campaign performance. Better keyword selection leads to better campaign performance. More often than not, you would find out that your keywords are not performing as you had planned. The following are a few areas where you can investigate and optimize your keywords.

1.1- Poorly performing keywords

The first step regarding keyword Management is to find out those keywords which are generating clicks but not generating enough conversions. Reduce the bids to a smaller amount for these keywords to avoid too much ad spend. If the keywords do not convert at all, You might want to add them as negative keywords. It is better to use the budget elsewhere than spending it on non converting keywords.

AdNabu automates the above by automatically reducing bids for poorly performing campaigns during bid optimization. You only need to set a cost per conversion target and AdNabu will make changes automatically.

1.2 — Negative keywords

Next, you should concentrate on negative keywords. Negative keywords are those keywords using which you can avoid showing ads for irrelevant searches.

For example: If you are selling calendars, the online calendar keyword should not trigger your ad.

Make an extensive list of negative keywords. It is a best practice to keep updating your negative keywords regularly. Though it is a time-consuming activity, it is a very important factor in the success of the campaign. We highly recommend creating a shared negative keyword list so that it can be used for multiple campaigns.

AdNabu’s negative keyword tool automatically suggests negative keywords based on conversions. Our software will find keywords which are getting a lot of clicks but not resulting in any conversions (included in conversion tracking feature).

1.3 — New Keywords

You should also keep adding new keywords to your campaign. With continuous changes in your external environment (such as campaigns from competitors, changes in the economy or any other viral trends), you need to keep adding new keywords to be relevant with your audience. AdNabu’s long-tail keyword tool can automatically find long-tail variations of the keywords used by users in Google. But it is highly recommended to discover new keywords manually once in a while.

Working in the above-mentioned areas is just a starting point with respect to keyword optimization. Although time-consuming, the impact of these tactics is huge. You can automate most of the tasks if you are using AdNabu. In addition to AdNabu, we highly recommend you to look at campaign health once in a while.

2.Improving your google ads quality score

Google Adwords calculates a quality score for every single keyword in your account. The higher your keyword Quality Score, the better your ad positioning and lower will be the cost.

Quality score depends on click-through rates, ad relevance, and landing page experience. These parameters are evaluated by Google and a score gets assigned to every keyword. Although the exact way Google calculates quality score is still a mystery, Improving the CTR (which also increases return on investment), relevance, as well as landing page experience, can have a positive impact. We have created a guide to improving quality score.

It is important to have a good quality score which in turn helps in achieving better chances of success. One easy way to find opportunities to increase the quality score is to look for parameters which are average or below average.

3.Bid Managing ideas

Bid Management helps to minimize costs by finding the most effective keywords in your campaign and focusing on them exclusively.

To optimize your bids, you should identify the conversion rate of every single keyword. This data will then help you segregate high performing and low performing keywords. While manually optimizing campaigns, you can follow the simple rule of increasing bids for high performing keywords and reducing bids for low performing ones.

This task, however, is repetitive and error-prone. We highly recommend the bid optimization software by AdNabu which does all the heavy calculation automatically.

AdNabu only needs a number to optimize on (either the cost per conversion or the ROI), It can then do all the calculation down to keyword and device level to get maximum conversions out of your campaigns.

4.Ad Copy Management ideas

Ad copy plays the most important role in conveying your unique selling points to the consumer. The ad with high relevance leads to high click-thru rate and lower CPC automatically.

An expanded text ad consists of 2 Headlines, a Description line, and 2 URL paths along with the final URL. We will explore each of these parts of the ad copy and the ways to optimize them.

4.1. — Headline

Headlines are displayed prominently in Google Ads. They are usually the first line of the ad with a bigger font size. Both headlines can have a length of 30 characters each. Since this is one of the first things your prospective customer would be seeing, We highly recommend to include an attractive offer or service as one of the headlines.

One can also use dynamic keyword insertion to improve the relevance of ads. The ad text or part of it will be replaced by what the user is searching for while using this feature.

4.2 — Description line

Once you get the customer’s attention, the description lines convey the value proposition of the service or product. You can express the reasons why your product should be given priority over others here.

An 80 character limit gives description line the maximum ability to express the product or service in detail.

4.3 — URL Paths

Two URL paths now constitute display URL now along with the auto-generated domain name URL. URL paths need not be valid URLs and are simple to make the ad look attractive. There is a 15 character limit of URL paths and they are not compulsory unlike headlines and description line. We at AdNabu, highly recommend you to use URL paths as they increase the real estate of ads and make them more prominent.

4.4 — A/B testing of ad copy

A/B testing is nothing but comparing two versions of the ad to see which one performs better. You can do A/B testing with the complete ad or with a section of the ad. We at AdNabu recommend you to test things one at a time.

For eg: Test your 2–3 variations of Headline 1 or Test 2–3 variations of description line.

Doing multiple tests at the same time might not give you desired results easily as it takes much more time. Also, decide why you are doing an experiment. It can be to increase CTR or to increase conversion ratio but it cannot be both.

5.Usage of Google Ads Extensions

Extensions expand your ad with additional information-giving people more reasons to choose your business. They typically increase the click-through-rate of an ad by several percentage points. Extension formats include call buttons, location information, additional links, additional text, and more.

To maximize the performance of your text ads, Google Ads selects extensions to show in response to each individual paid search on Google. For that reason, it’s a good idea to use all the extensions relevant to your business goals. Some of the common extension used by businesses are listed below.

5.1 — Sitelink Extensions

Sitelink Extensions allow you to promote additional landing pages below your standard ad text. These sitelinks helps the users to directly land on the specific page of interest.

For eg: You main ad might lead the user to the homepage but a sitelink can directly take the user to a subcategory page.

Additional lines also give more real estate for the ad compared to your competition. This helps you stand out and get even more clicks.

5.2 — Call Extension

With call extensions, you can add your phone number to Google ads. This makes it easier for users to call your business, especially on mobile phones.

If you generate leads to your business through phone calls, it makes sense to have this extension for all your campaigns.

5.3 — Location Extension

Location extension helps the advertiser to add your business location address and phone number. This extension can be used by users to navigate directly to your business and can show helpful information like opening hours. It is highly useful for brick and mortar businesses like restaurants, salons, etc.

5.4 — App Extension

App Extensions allow you to add a mobile app download button next to your Search Ad. It attaches thumbnail icon, name and text below your main ad. This should not be confused with app install campaigns whose main aim is to drive installs and show up only on devices which are eligible to install them.

5.5 — Review Extension

Review extension helps advertisers to show reviews from google trusted websites. In order to use review extensions, you need to have reviews on reputable third-party sites like TrustRadius, TrustPilot, etc. The main point is that it has to come from a third-party site that’s well-known enough to get approved by Google.

6.Improved ad targeting Ideas

Targeting ads to ideal customers lead to better campaign performance and lead to the success of the campaigns. Geography and device play a major role in targeting your ads efficiently. An ad which works in city A might not work in city B. Below we will explore the ways to optimize your ad targeting based on geography and device.

6.1 — Optimization based on Geography

Ad performance varies with geographies due to multiple reasons. To optimize your campaign, you should review the campaign performance in each one of them.

You can go to the Dimensions tab, then click the View button and select “Geographic.” to see the campaign data based on geography.

Find out top-performing geographies which have the highest conversions and lowest cost per conversion. If you are getting leads from the geographies where you can’t serve, you should exclude those geographies from the campaign. You can also concentrate your top-performing geographies, reducing your spend on poorly performing geographies.

6.2 — Optimization based on Device

Increased consumption of mobile devices has lead advertisers to think about ad placement on various devices differently. Ad performance varies with the size of the device on which ad is delivered.

You would be able to see three categories, computers ( includes desktop & laptops), mobile devices with full browsers, Tablets with full browsers.

For example, If you find that the cost of conversion on tablets is significantly higher than mobile, you can adjust the bid in bid adjustment column and reduce your total costs. AdNabu automatically does device based bid adjustment for your campaigns once you have set it up in bid Management job.

Final words

Apart from the changes you make to your campaigns, there are many parameters that may impact your campaigns. For example, new products launched by your competition or a new substitute for your product/service or change in government regulation or sudden change in weather or local events may impact your campaign performance.

It is important to take those data points into consideration while analyzing your campaign performance. With a continuously changing environment, it is advisable to monitor and take steps to optimize your campaigns to get the best results out of your campaigns.

AdNabu was built to automate above mentioned and other mandatory tasks that help online advertising free up their time for other critical tasks of business. The tool helps every Pay Per Click advertisers to put your adwords campaign on autopilot and reduces the stress of managing large Google Ads accounts campaigns.

Source: Google Adwords management ideas - AdNabu

#Google Ads mangement #Adwords management #AdNabu

Dynamic Search Ads pushes your product or service higher in the search engine results list and farther into the spotlight so that you can be discovered.

Google Dynamic Search Ads was a breath of fresh air to digital marketers and burgeoning eCommerce businesses when it arrived. While Search Ads and Shopping Campaigns were much more popular, Dynamic Search Ads didn’t take too long to upend the eCommerce landscape and revolutionize online advertisement systems.

What are Dynamic Search Ads?

The function enables businesses to find more clients on search engines, specifically on Google, based on relevant searches. Most probably, these clients are already looking for what you are offering, so Dynamic Search Ads pushes your product or service higher in the search engine results list and farther into the spotlight so that you can be discovered. An effectively created and monitored Dynamic Search Ads campaign could make or break your sales and returns on investments.

What drew many users to the tool is its ability to fill gaps in keywords-based campaigns and expand reach and customer base effectively and way beyond what a pure paid search or keyword campaign is capable of. Add to the mix creative ad copy and compelling headlines and you’ve got an ad that’s ready to power sales.

How does Dynamic Search Ads work?

When someone searches on Google with terms strongly linked to the titles and frequently used sentences on your website, Google Ads will use this search query to pick a relevant landing page and create a clear, appropriate headline for your ad. This way, these ads directly target potential customers based on their search terms and your product listings.

To formulate Dynamic Search Ads, Google uses content from your websiteto position your ads against search queries. The tool offers a plethora of targeting options including landing pages, categories, and a spreadsheet-based page feed. A dynamic ad targets the right user at the right time, leading them to where you want them to be- a landing page, a catalog or an individual product listing.

Why do you need Dynamic Search Ads?

Dynamic Search Ads are called’ dynamic’ because, according to new search trends and terms, they change- the best part is that you don’t have to do it yourself. Here are a few fast points to persuade you to consider eCommerce vibrant search advertisements. Here are some benefits of Dynamic Search Ads:

Benefit #1: Compatible with other tools.

DSA is fully compatible with other Google tools such as Shopping Campaigns, Search Ads and AdSense from Google AdWords. It also operates well with Smart Bidding, which will save time and money in finding the right keywords that are just right for your business.

Benefit #2: Allows target specific leads.

With dynamic ads, you’re more likely to see your ads targeted at relevant users on the brink of making a purchase rather than uninterested visitors who click through by mistake or were misled due to wrong targeting. This is because the headlines and copy are tailored to your product or service and accurately describes what the user is going to click through to.

Benefit #3: Uses both keywords and search terms.

There’s no denying that keywords are essential to any digital marketing campaign. However, pure keyword marketing does have its cons and can leave a lot of loopholes. By taking search terms into consideration in generating dynamic ads, Google can encourage a broad match to your set keywords, thus bringing in the traffic you may have otherwise missed with a stringent keywords list.

Benefit #4: Generates automatic headlines.

This is the key feature that sets dynamic ads apart from standard text ads. Google Ads crafts a dynamically generated headline for the most appropriate landing page you have when a user searches for a word most relevant to your product and recommended for your website. This headline will be clear, so your user is not misdirected and Google doesn’t flag your account for misrepresentation.

Benefit #5: Bypasses Google’s rules.

Google is stringent about the content submitted by digital marketers and can any day disapprove or suspend any account or ad if a rule is flouted. However, with dynamic search ads, there’s no need to maneuver Google’s rules because the ads are generated through their processes and will naturally be in their required format. This gets your ads out faster and quicker and avoids unexpected pull-backs.

How to create Dynamic Search Ads in Google Ads?

The organic web crawling method can be high of use to businesses and general content-rich websites, but the process of setting up your first ad can be daunting and prone to mistakes. Google has laid out a step-by-step approach to creating your first Dynamic Search Ad.

Method #1: The default way

Step 1. Log in into your Google Ads account and click ‘campaigns’ on the left menu.

Step 2. Click on the ‘plus’ button and then hit the ‘New campaign’.

Step 3. Click on ‘Search Network’, then select the required goals for your campaigns. (If you’re not sure about goals, be sure to uncheck ‘use goals’ or your results may be skewed).

Step 4. Enter the domains which need to be targeted by the campaign, then click ‘continue’.

Step 5. Choose the locations and languages you plan to target through these ads. Enter your set bid strategy, or choose an automated one to generate Google-optimized bids.

Step 6. Enter your budget. If you have a fixed bid limit, specify that as well.

Step 7. Navigate to Additional Settings and click on Dynamic Search Ads. Tick ‘Enable Dynamic Search Ads for this campaign’, then hit ‘Save’.

Step 8. Click on ‘Dynamic’ in the Ad Group type menu to begin creating a dynamic ad.

Step 9. Specify where to send users when they click-through your ad. This could be landing pages, feeds or categories.

Step 10. Adjust your bids based on your specific business targets. If you had selected automated bidding, move directly to ‘save’ after skipping this step.

For a new ad within a specified ad group, click on ‘New ad’, enter the description for your ad, click ‘done’ and then ‘save and continue’.

Method #2: The AdNabu way

How about the AdNabu route, if all this seems too complex? For assistance with Google Ads campaigns, including Dynamic Search Ads, eCommerce companies come to AdNabu.

While keeping expenses at a minimum, AdNabu can optimize search engine campaigns to achieve all of your objectives, be it CTR or sales-boosting. All you need is to take five minutes, sign up on AdNabu and create your campaigns in a jiffy.

Best Practices on Dynamic Search Ads in Google Ads

With a tool as complicated yet beneficial as Dynamic Search Ads, there are many ways in which a business could skip a step or miss out on optimizing their bids or campaigns.

Best Practice #1: Keep your ad copy accurate.

Dynamic Search Ads will assist in pushing your advertisements to the correct crowd, but it is the marketing company that is responsible for writing excellent copy. Consider writing copy that is customer-friendly yet SEO-optimized for higher search engine rankings. This is what will push customers to actually click on the ad and head to your website or landing page.

Best Practice #2: Optimize website content and design.

Your advertisements will send prospective clients to your site, so make sure it looks its best. Write creative and appealing product descriptions, make clear your goals and USPs through website copy and have clean and accurate product titles that convince the user they landed on the correct page.

Best Practice #3: Aim at the right audience.

You can effectively target your advertisements to the correct audience by watching and analyzing customer behavior. You can even set an auto-target that will cover all appropriate queries and send them to your site. All this can be achieved by setting Dynamic Search Ads objectives.

Best Practice #4: Focus on your selling points.

Be sure to show your selling points or main customer draws in your ad copy or description line, regardless of what your promo or offer is. If it’s a free shipping day, promo code or a gift upon purchases, highlight it. When users see your offers clearly stated, they are more likely to convert as it pushes them to at the very least click on the link.

Best Practice #5: Carefully structure campaigns.

To monitor campaigns or campaign settings efficiently, consider dividing your target groups and web pages into distinct ad groups. If a campaign is under-performing, you can rapidly realize this. Use only one DSA per language, and lastly generate a catch-all sort of campaign that acts as a safety net for leads you couldn’t catch through other ads.

What to be aware of while creating Dynamic Search Ads Campaigns

DSAs only complement existing campaigns. The endpoint of Dynamic Search Campaigns is to fill in the gaps left by keyword campaigns; they do not function efficiently on their own. Keywords based campaigns have many benefits that shouldn’t be overridden in favor of Dynamic Search Ads.

Consideration #1: Ads are automatically updated.

Google will crawl your website again when you adjust pages on a website in their database. This is to guarantee that your advertisements are as up-to-date as possible. This indirectly business more control over their messaging, because data is taken directly from their websites without the need for manual intervention.

Consideration #2: Setting page inclusions.

Some websites may have pages that a business doesn’t want to be indexed. These pages can be excluded using ‘page exclusions’. This is especially useful for pages that contain limited edition or sale products so that potential customers are blocked from pages they inevitably won’t be able to buy anything from.

Consideration #3: Ideal for seasonal products.

While dynamic search ads can be leveraged to a certain extent by most businesses, it is large retailers or seasonal-heavy inventories that can be most benefited. Through these ads, advertisers no longer have to individually update product lists or remove out-of-stock options because Dynamic Search Ads will pull out the right phrases based on search queries.

Consideration #4: Release of control.

Working with Dynamic Search Ads means relinquishing a good amount of control over bids and ads. While Google is a trustworthy platform and their structures are highly technological, some businesses may prefer to maintain more control over their ad and ad spend than allowed by this feature. Hence, it’s the most ideal option for businesses with big inventories and not enough time on their hands.

Consideration #5: Landing pages are equally important.

Your business ads may be exquisitely crafted and bang-on description, but if the destination landing page isn’t up to the mark, there’s no guarantee that a lead will convert. In effect, a subpar landing page can undo all the good effects of a Dynamic Search Ads campaign, so ensure that your landing page content and images are of the highest quality.

Conclusion:

It can be quite complex get used to Dynamic Search Ads and an ad account in general. You can always sign up for help on AdNabu if you don’t have the time to go through the motions yourself. You can get professional advice on the ins and outs of your campaigns and how DSA can work for you. DSA operates well with other Google tools, so consider opting for help in those departments as well to get the most returns on investment and ad spend.

Source: Introduction to Dynamic Search Ads - AdNabu

#dynamic search ads #AdNabu #Ecommerce #Google Ads #Adwords

Quality score is an approximation of the quality of our ads, keywords and landing pages. If the quality of the ads is higher than even with lower prices we can get better ad positions.

What is Quality Score?

Quality score is an approximation of the quality of our ads, keywords and landing pages. If the quality of the ads is higher than even at lower prices we can get better ad positions. We can see our Quality Score in our keywords “Status” column. Higher the relevancy of ads and landing pages to users, higher is the Quality Score. It is generally an aggregated estimate of our overall performance in ad auctions.

Components Of Quality Score:

Let’s understand and discuss all the components which are necessary for the quality score.

Keywords:

Keywords are the most important aspect for increasing the quality score. Your keywords in your account will genuinely give you a rating about whether it’s poor or really good as it is determined by Click-through rate(CTR).

Ad Text:

Google sees it as a goal to provide better experiences to the users for Publishers so including keywords in our Ad Text is only one step in that direction to get relevant Ad Text in the search query. If we have poor Ad Text that isn’t getting many clicks or has a low click-through rate then we might be experiencing a lower quality score in return so at that place we see our keyword’s minimum bid increases due to low click-through rate and lower relevance. So, adding relevant keywords to our Ad Text helps it to get more relevant and in return, we can increase the quality score.

Landing Page:

The most important thing about the landing page is that it has immediate effects on our minimum keyword bids, our keyword-targeted ads position in the content network. Google has defined three components for a quality website. It includes Relevant and original content (Users should be easily getting what the Ad has promised), Transparency (Building trust with customers), Navigability (Easy navigation on the website for the product user is searching for).

Which of the following items are not a component of Quality Score?

There are various components on which Quality Score doesn’t depend on. I will be listing some of them.

Conclusion:

Hopefully, you must have understood what is quality score all about and what are the components which are not to be included to calculate your quality score. If you find any difficulty in Google Ads you can check out our article on Google Ads help.

Source: What is Quality Source? - AdNabu

#quality score #AdNabu #Google Ads #Adwords #eCommerce

Manual Extensions is different from Automatic Ad Extension as they require you to fill your business details manually whereas Automatic Extensions doesn’t.

Difference between Manual extensions and automatic extensions in Google Ads

Today we will discuss what is an Ad Extension, how are Manual Ad Extension different from Automatic Ad Extension and some Ad Extensions best practices.

What is Google Ads Extension?

Ad Extensions are some extra brief of information about your business which can be added to your text ads which include your location, phone number, business ratings, etc.

There are basically two types of Ad Extensions which are Manual Ad Extension and Automatic Ad Extension. You should note that ad extensions don’t always show your information, therefore, it’s important to keep the most important information in your Text Ads and the other information in the extensions.

Benefits Of Google Ads Extensions:

Be it automated or manual, ad extensions are launched to improve the output from the ad copies. Below are a few benefits of adding extensions to Google Ads:

Click count Increment:

Ad Extensions increase the physical size of your ads on the results page. Your ads are more visible with useful information. These enlarged ads are attractive and can persuade users to click.

Click-through Rate Enhancement:

Click-through Rate is important metrics for online ads. The better the clickthrough rate, the higher are the chances of conversions. Ads with extensions are found to have a higher clickthrough rate than ads without extensions. And ads with multiple extensions perform better than ads with a single extension.

Ad Rank Improvement:

Google Ads Extensions have a direct impact on the rank of the ads. When calculating Ad Rank, Max CPC and Quality Scoreare considered along with the expected result of ad extensions and formats. This has also been confirmed by Google.

Higher chances of Conversions:

With ad extensions in place, not just the click count increases, but also the click quality. Ads with extensions allow users to make a well-informed click. And the users who get to the landing page are most likely to make a purchase.

Quality Score Boost:

An increase in the click count and an enhanced click-through rate lead to a chance of better conversion rate. These facts improve the ad rank by boosting the Quality Score of keywords.

Google Ads Ad Extension types

Ad Extensions is a feature through which advertisers can show additional business information such as an address, phone number, etc. Google Ads offers two types of ad extensions; Automatic extensions and Manual extensions.

Google Ads Automated Extensions

Automated ad extensions are those that Google adds to an ad copy if that extension is predicted to improve the ad’s performance. Google Ads automated Extension types are listed below.

Automated Call Extensions

Automated Location Extensions

Consumer Rating Extensions

Dynamic Sitelink Extensions

Dynamic Structured Snippets

Previous Visits Extensions

Seller Rating Extensions

Google Ads Manual Extensions

Manual ad extensions are those extensions that advertisers need to set based on their business requirements. Google Ads manual Extension types are listed below.

App Extensions

Call Extensions

Callout Extensions

Location Extensions

Price Extensions

Review Extensions

Sitelinks Extensions

Structured Snippets

Difference between Manual Ad extensions and Automatic Ad Extensions

Manual Extensions is different from Automatic Ad Extension as manual extension requires you to fill your business details manually whereas Automatic Extensions doesn’t. Manual Ad Extensions are better because they can be customized and it reports easily.

Generally, when people talk about Ad Extension they usually mean Manual Ad Extension. It is so powerful that it can display anything like click-to-call buttons, store information info, message option other than calling service or the pricing of the services that your company offers. Now, let’s discuss some Ad Extensions below to understand better.

Source: Difference between Manual extensions and automatic extensions in Google Ads — AdNabu

#AdNabu #eCommerce #Google Ads Extensions #Adwords Extensions

Google Display Planner is a tool in Google Ads which helps to expand our reach of the display campaigns while targeting relevant users for our business.

How to start with Google Display Planner?

The Main Purpose of Google Display Planner is helps to expand our reach of the display campaigns while targeting relevant users for our business.

The Google Display Planner is a tool in Google Ads which helps to expand our reach of the display campaigns while targeting relevant users for our business. It is generally used to make our research on placements better. It is easy to use and can save you time.

How to start with Google Display Planner?

We can locate the Google Display Planner option in Google Ads by going to Tools and Analysis menu in Google Ads. There are options for us which we can use on Google Display Planner which I will be listing them below.

You can tell Google what our customers are interested in by using a word, phrase or a set of keywords separated by a comma.

We can give Google our landing page URL which will help to find relevant targeting suggestions. If you don’t want to run both either insert the keywords or the landing page URL.

You have to select the country and language that you would like to target and then click on “Get Ideas”.

When your request is processed you will get an exceptional list of keywords, interest, topics, and placements to target.

Now we will see how can we customize our results in the below extract.

What can we do to create custom-made Advertising Strategies for our results?

There are some steps which you will need to follow:

You have to create new ad groups based on what the tool has suggested. You will be able to customize the results which matched your strategy.

You can filter results by text ads, rectangle and square images, skyscraper images as well as leader board images.

You can filter results by mobile and video ads.

You can show only above the fold ad space.

You can filter by the operating system of app placements.

You can find out about the age and gender of your search results.

You can add the results directly to your account which will be added as paused for you t work on them and you can create custom-made advertising strategies.

You can now go to “Your Plan” on the right sidebar where you can put together planned ad groups.

You can assess the plan and get an approximation of impressions, costs and unique visitors.

Navigate and make changes through it till you get your best campaign objectives and then you can download the plan and add it directly to your campaign.

Rules for setting a target on the display network:

Below mentioned is the Rules:

You should create custom advertising messages for each ad group.

You should use as many image dimensions as possible so that you can test various placements.

You should use both text and image ads.

You should customize your bids by placements.

You should add negative placements when websites aren’t performing well.

You should change display ads every 3 to 4 weeks to keep fresh and attractive content.

Source: Google Ads Display Planner — AdNabu

#AdNabu #Google Ads #Adwords #eCommerce #Google Ads Display Planner

AdNabu- Call only campaign software for Google Ads. Create, manage and optimize call-only ads in Google Ads using AdNabu software.

Google Ads Call Only Ads Campaign Management Software — AdNabu

Call Only Campaign in Google Ads

Easily create, manage and optimize call only campaigns in Google Ads using AdNabu.

Call Only Ads

Call only ads are a special type of ad appearing in google search. instead of directing users to a landing page, call-only ads to take them to the dial pad urging to make a phone call. These ads are similar to text ads in every way except the destination after a click happens. They are triggered by keywords and only appear in google search results. Although some advertisers mix text and call-only ads in the same campaign, it is much more ideal to separate the campaigns into text-only and call-only ads. More often than not, Calls are much more valuable to businesses than clicks to a landing page.

Best Suited for Leads

Call only ads are ideal for businesses who run lead generation campaigns. Ideal advertisers can include lawyers, locksmiths, roadside assistance, educational institutions, and service providers. Call-only ads can do wonders for advertisers who want calls to come directly to them and who seek out users in urgent need of their service. A huge reason why advertisers are ready to pay a premium to call-only ads is because of that fact that it removes the friction of signing up or leaving contact details. The relevance of call-only ads to lead generation companies is very similar to how shopping or pla ads work for e-commerce. Call-only ads to have near hundred percent conversion ratio as almost all clicks convert into customer inquiries.

Call Only Campaign Best Practices

AdNabu creates perfect call-only campaigns for advertisers. Campaigns created through AdNabu follow all the best practices for call-only campaigns and creates single keyword ad groups. Calls made from different searches might have varied conversion ratios and AdNabu understands this and allows you to have highly targeted bids on every single keyword. AdNabu’s focus on long-tail keywords also helps in getting calls which are highly relevant but easy to miss. Conversions from calls can be measured and optimized using AdNabu’s bid optimization software.

Source: Call Only Campaign in Google Ads -AdNabu

#AdNabu #CallOnlyCampaigns #Google Ads #Adwords #eCommerce

Find Google Ads (Adwords) mistakes like missing ads, keywords, bids, extensions, quality score and ways to improve the campaign performance automatically.

Quickly find mistakes in Google Ads

Easily find $ saving google ads mistakes like missing ad groups, keywords, extensions and ways to improve performance.

Before that lets have a look at Common Google Ads Mistakes

Managing a large Google Ads account takes a significant amount of time and manual work. One has to look at thousands of Ad Groups spread over 100s of campaigns to find mistakes that could happen in any one of those campaigns or ad groups. Many times these small mistakes can happen suddenly after a Google Ads account to update or change in existing policies. Similarly finding Ad Groups which has missing keywords while you push them via Google Ads editor or some automated Google Ads management software is extremely hard.

is is possible to Automate Audit for Google Ads

AdNabu's Google Ads audit software can do the routine health check and audit of your Google Ads account and its running campaigns. We look at every single campaign in the Google Ads Account and find the most common mistakes that can happen in the account. Our software looks at missing keywords in an Ad Group, missing ads in an Ad Group, missing bids at the Ad Group level as a basic health check. We also understand the importance of sitelinks and analyze which campaigns and ad groups miss them so that you can proactively fix the problems and take the campaigns to the next level of performance.

Terms to Consider : Quality Score, Match Types & Impressions

Google Ads quality score is an important metric for advertisers who want to improve the quality of ads and potentially reduce the cost associated with them. The quality score measures the relevance of the ad to the search user is performing and the relevance of the landing page to the ad. A high-quality score signifies a good ad and appropriate landing page and potential to save money for every single click. Quality score is also a parameter to decide how much should an advertiser pay per click. AdNabu shows you the impression distribution with respect to quality score. If a higher number of impressions are coming from keywords with a high-quality score, The cost will be automatically lower.

Source: Google Ads Audit Report - AdNabu.

#AdNabu #Google Ads Audit #Adwords Audit #Google Ads

AdNabu Bid optimization software for Google Ads. It can predict future conversion ratios and save thousands of dollars by bidding intelligently.

Bid optimization for Google Ads

Maximize profit / conversions or clicks from Google Ads campaigns using this bid optimization software.

Optimize All Campaigns At Once

Most successful Google Ads campaigns have thousands of Ad Groups and many more keywords. Optimizing the campaigns for maximum conversions is a repetitive task done through messy scripts and excel files. Even with all this manual effort, finding the conversion ratios of keywords with insignificant data is much more difficult than one can imagine. Then there is the variation based on user location, device and days of the week. All these complex adjustments can quickly grow out of hand and any meaningful optimization can become extremely tiresome and error-prone operation.

Bid Optimization Software

Optimizing Campaigns through AdNabu is a breeze. One can optimize thousands of keywords and Ad Groups at once through the software. Bid Optimizations job runs daily and calculates the best bid to be placed to help you reach the desired cost per conversion or the return on investment (conversion value/cost). You can configure the jobs to be run at any time of your choice, daily or weekly. We highly recommend running the optimization every day. Through AdNabu, You can configure multiple campaigns or a single campaign and have a separate cost per conversion target for mobile and desktop.

Powerful Algorithm

Our customers see upwards of 40% improvement in their campaigns thanks to powerful algorithms developed after years of research and gigabytes of data processing. Our algorithm can predict future conversion ratios of keywords even with very little past data accurately. We achieve a better optimization than Google by creating relationships between keywords whereas Google treats every keyword as a unique one. Our software also predicts the conversion ratios of different match types with much better accuracy. The strategy used for optimization is called rule-based bid optimization.

Source: Google Ads Bid Optimization Software- AdNabu

#Bid Optimization Software #Google Ads #Adwords #AdNabu #eCommerce

If you are stuck with Google Ads and trying hard to seek for help or guidance. we are here to help you discover ways to get support from Google Ads Team.

Discover Ways To Get Support From Google Ads Team

Google Ads is an advertisement platform from Google which helps businesses to promote brands, content, products, services, websites etc through keyword and help gain traffic & leads.

Isn’t it interesting to know the benefits of Google Ads?

Few Benefits of Google Ads

Better Brand Awareness, Relevancy and Cost-Effective

Efficient & Faster results than SEO

Outrank your competitors and many more

Imagine the benefits! If you are stuck in the middle of a Google Ads campaign/optimization and trying hard to seek for help or guidance.

Don’t worry we are here to help you discover multiple ways to get support from Google Ads Team.

Ways to get support from Google Ads Team

Ways to get support from Google Ads Team are the following

Self Help Portal

In the search bar of your browser type or click https://support.google.com/and you can describe your issue and get a detailed answer from the team.

Knowledge Base

If you’re not comfortable with writing the issue, then you can also search for the categories such as Consumer, Business, and Developer by scrolling down in www.support.google.com.

Consumer category gives a solution for tools & applications such as Blogger, Docs editor, Picasa, Google Drive etc.

The business category under Google help Include solutions to various applications such as Google cloud, AdSense, Search Ads 360, Google Ad Manager etc.

Developer Category under Google help consist solutions for application such as Play Console, Admob, GDG, Cast Developer etc.

Help on Call

If you’re in a hurry and cannot wait any more, pick the phone and dial the number 1–866–246–6453 or 1–855–808–2978 for the United States.

Other Ways of getting help from Google Ads support Team

Apart from the above options, Google AdWords support Team also provides Video chat that can be scheduled according to the user’s preference and Email Chat for specific question or Issue.

Email Chat: For Specific issue Here.

Video Chat: Schedule Here.

In a Nutshell

These are the top-notch ways that you can get support from Google Ads support Team, Google Ads Team always keeps updating their software in order to best serve their customers and clients, In a similar way you also need to be updated.

If you find this article/blog Interesting and informative you can subscribe to AdNabu and always know what’s trending on Google Ads.

To Automate your Google Ads Account and to have expert advice, Increased sales, Better conversion, and more Qualified Leads, we are here to help you.

Source: Google Ads (Adwords) Help — AdNabu

#AdNabu #eCommerce #Google Ads Help #Google Adwords help #adwords help

ROAS is revenue helps an online business determine what are the methods are working and how you can improve in future advertising efforts.

Online marketing requires a lot of efforts and a comprehensive action plan for success, So let’s discuss and explore more about it by AdNabu and today we will go through & understand what is ROAS, How to do ROAS calculation, Why ROAS Matters and What difference between ROAS & ROI.

What is ROAS?

ROAS or Return on Ad spend is revenue based marketing metric for Online Advertisers, which measures the efficiency of a digital advertising campaign. ROAS helps an online business determine what are the methods are working and how you can improve in future advertising efforts.

In Simple words, it answers the fundamental question, which marketing channel is performing at what level to get into profitability because Marketing is all about Investing in the right platform and getting desired the output.

How to do the ROAS Calculation?

The Formula to Calculate ROAS is Very Simple, It is as follows

Revenue/Cost = ROAS

For Example: If I spend $20,000 on paid search in the month of August and Generated $60,000 as revenue, then my ROAS is $3.

ROAS=$60,000/$20000=$3.

Why ROAS Matter?

ROAS matters significantly as it evaluates the performance of ad Campaign and how they contribute to an Online store’s overall earning (Bottom line), Observation and finding of ROAS across all campaign help in future budgets, Marketing plan and formulation of strategy.

By the Findings and observation of ROAS on regular basis, E-commerce companies make the decision where to invest their Ad Budget and how to make it efficient day by day.

What is a good ROAS?

Good ROAS is influenced by Operating expenses, Profit Margin and the overall performance of the business, there is no definite answer for Good ROAS. Few Businesses are considered outstanding for maintaining $4:1, Others would require $10:1 to maintain profitability.

Having a high margin indicates that the business can survive a low ROAS, whereas Having low margin indicates that the business should maintain low advertising cost.

Difference between ROAS and ROI

Return on Investment (ROI) measures the profit generated by ads relative to the cost of those ads. In comparison, Return on Ad Spend (ROAS) measures gross revenue generated for every dollar spent on advertising. It is an advertiser-centric metric that benchmarks the effectiveness of online advertising campaigns.

Conclusion

Hopefully, You now have a better idea and clarity regarding ROAS & ROI.

If you find this article/blog interesting and informative you can subscribe to AdNabu and always know what’s trending on Google Ads and e-Commerce Industry.

Adnabu is Saas Marketing Automation Software. To Automate your Google Ads Account and to have expert advice, Increased sales, Better conversion, and more Qualified Leads, we are here to help you.

Source: What is ROAS ? from AdNabu.

#AdNabu #eCommerce #google ads strategy #Google Ads #Adwords

This guide will help you understand what is PPC, benefits of PPC and how to make your PPC Campaign winning for your business and get more leads.

Beginner’s Guide To PPC Lead Generation

PPC Lead Generation Guide - AdNabu

All Businesses needs new customers to fuel growth and cannot rely on existing customers Here’s why PPC Lead Generation comes in place, as it is very simple more the leads more is the potential customers for the business.

This guide will help you understand what is PPC Advertising, benefits of PPC Lead Generation and how to make your PPC lead Generation Campaign winning for your business and get more lead.

What is PPC?

PPC Stands for pay-per-click, also known as cost per click is a model of Internet advertising associated with top search engines such as Google and Bing, in which advertisers pay a fee each time their ads are clicked by users. In this way, the advertiser buys visits to your website, rather than getting those visits organically without paying.

PPC is also referred to as ‘Pay-per-click’, ‘ Google Ads’, ‘Search Engine Marketing’, ‘Google Adwords’, and ‘Paid search’.

Benefits of PPC Lead Generation:

PPC Lead Generation is Measurable

By this, you easily get to know the return on your advertising spends, what is working the best is it Advertisement, ad placement or keyword, which in the future helps you make better decisions.

PPC Lead Generation is not dependent on SEO

PPC doesn’t depend on Google Algorithms and website optimization, It is more of understanding analytics, Money invested and Return on investment.

Google Ads drives Immediate Results

In PPC you can advertise to thousands of people in one go therefore increase brand awareness and overall awareness of business and get more leads very quickly which in turns drives immediate results.

PPC Lead Generation increases website traffic and pulls quality leads

Only people interested in your business are likely to click your ad and come to your website for seeking more information. Hence More website traffic and quality lead.

Pay-per-click is Target based

PPC is highly target-able, In other words, you can target thousands of people based on their online behavior, preferences, different keywords, based on location and demographics, helping you to minimize your wastage.

How to make your PPC Lead Generation campaign winning

Relevant Content with PPC Advertisement

Only people interested in your business are likely to click on your ad and seek to get more information and if they come across irrelevant offering then the purpose of PPC is gone for the toss. Make sure you have relevant content.

Informative Landing page

It is best that you have a landing page instead of a website linked as a customer click on your ad seeking quick information rather than explaining all that is not required.

Tracking Conversions

It is better to track all your conversion as there are chances that people get to know you by other means, hence you consider all the ways to reach your customers.

Provide easy ways for prospects to contact you

Provide all the contact information such as chat, phone, address as different customers are comfortable with the different medium.

Offer freebies and rewards when visitors fill up your Lead Generation form

It is best to retain all the leads by offering or rewarding whenever necessary as it creates goodwill and positive approach for the business.

Conclusion

If you are wanting to grow your business fast. You need to invest in PPC advertising and get the best results because your competitors are already in this space, garbing more customers, sales and building their presence. So start PPC Lead Generation from today.

Source: PPC Lead Generation guide from AdNabu.

#AdNabu #eCommerce #Google Ads #google adwords #PPC Guide

AdNabu's duplicate keyword tool automatically identifies duplicate keywords and avoids adding them to the account.

Duplicate Keyword Tool for Google Ads

Automatically find and remove duplicate keywords which would have caused internal competition.

Internal Competition

Google Ads campaigns usually have a lot of keywords in multiple Ad Groups and in different match types. Identifying duplicate keywords is extremely hard especially if you are not automating your Google Ads Campaigns. A common misconception among advertisers is that by having duplicate keywords, your ad has a chance of showing up twice for the same search. This is not true at all. Only one Ad per domain can enter a Google Auction and if you have duplicate keywords, They will compete against each other and will increase the CPC unnecessarily. This increase in CPC will drive up your costs which could have been low if not for duplicate keywords.

Automatically Avoid Duplicate Keywords

If you were using AdNabu to manage your Google Ads Campaigns, We would have never allowed duplicate keywords to be added to your account. If a keyword is repeated twice in the account, it may or may not be a duplicate keyword, keywords of different match types should be treated as separate keywords as the searches they can target is vastly different. Keywords with same match type and text are immediately identified by AdNabu and are not allowed to be created. We also identify duplicate keywords which might not be so obvious. For eg: a phrase match Google Ads and broad match Google Ads target the same set of keywords. Two broad matches in different orders for eg: Google Ads software and software Google Ads are one and the same.

Duplicate Keywords in Multiple Campaigns

There are however some special cases where keywords might repeat in your account. These are not considered duplicate keywords because they would not compete against each other. If the same keyword is in two different campaigns targeting different locations, they are non-competitive and not duplicate keywords. If for some reason, you have multiple domains in your account and the keywords are repeated across domains, it is again not considered a duplicate keyword. Lastly, if keywords are repeated in different types of the campaign like text ads in search, call only, display, Android app install campaigns or iOS app install campaigns they are again excluded from being treated as duplicate keywords.

Source: Google Ads Duplicate Keyword tool from AdNabu.

#AdNabu #google adwords #Google ads #eCommerce #Duplicate Keyword tool

Single Keyword Ad Group or SKAG is a Google Ads best practice where each ad group is assigned just one single keyword.

Google Ads has become increasingly competitive over the last few years, no doubt owing to the vast number of PPC marketers, businesses and eCommerce stores that have caught wind of its effectiveness. However, the average cost-per-click has also shot up, and the labyrinthine network of apps within apps has grown stronger.

One such network is Google Shopping, which was formerly known as Product Listing Ads. This tool allows marketers to display products that show up when customers search for products on Google, allowing them to compare without leaving the site.

The further you go into campaigns for Google Shopping, the more the features get deeper and more complex. But there is no denying the usefulness of them. The Single Keyword Ad Group is one such feature, method, trick, whatever you want to call it. Every business would like to know how well their products are doing, what the demand is, and how much they are being searched for.

What is Single Keyword Ad Groups?

Single Keyword Ad Groups or SKAGs as they’re friendly called in the marketing field, are what they say on the tin- a single keyword per ad group, with ad campaigns based around this singular keyword.

This trick is the complete opposite of what Google recommends (around 20 keywords per ad group), so why is it such a popular idea?

We’ll get to this in a bit, but first, the benefit you reap when you create SKAGS- a single keyword in unique ad groups allows users to ensure that the keyword they’re bidding on matches the search queries they’re paying for.

In the traditional model of 5–20 keywords per ad group, every keyword is competing for relevancy to the search term. With only one keyword, however, your search terms will inevitably match your keyword which will lead to- you guessed it- a sky-high click-through rate. It also means your ad relevance is higher, which means you’re more likely to generate leads and be looked upon as trustworthy and reliable.

While there’s no fixed Single Keyword Ad Group tool, there are certainly ways to go about this lack by finessing your AdWords account (now called Google Ads, by the way).

Multiple Match Types in SKAGs

SKAGs are traditionally single keywords in one ad group. However, it’s always good practice to include multiple match types of that one keyword in one Single Keyword Ad Group. Matching keywords will help you target more specific long-tail keywords.

Of course, this process will need to be refined, especially if your search queries have longer tails than the keywords you’ve put in your SKAG. You can do this by looking at search term reports, and use other keywords or search terms to guide the formation of new SKAGs if required.

Making a case for multiple match types, the primary reason to put in precious time and effort is this- If someone looks for a long tail search term that’s relevant to your phrase or broad match keywords, then your ad is still the most likely to show up.

Adding Negative Keywords

Negative keywords are a crucial factor in how well you play your Google Shopping cards. These keywords are terms you don’t want to draw a match for. Identifying and setting negative keywords ensures that the flow of traffic to your intended landing pages is relevant and more charged to proceed with calls to action and purchases that unregulated traffic flow.

Usually, ad campaigns level keywords are set, but these functions more as a generic catch-all than a targeted method, increasingly making this tactic a thing of the past. They do stem the flow of irrelevant traffic, but to really streamline these among all the ad groups you have, you’ll need to set ad group level negative keywords. These will also prevent search queries from appearing in ad groups that are irrelevant.

Connecting Keywords to Ad Copy

Once you’ve gained complete control of search terms and keywords, you’re ready to tailor ad copy specifically to those keywords. This is effective because it makes your ad copy that much more relevant to the search term you’re targeting. Without doing this, you may well be headed towards a point where if your search terms don’t match your set keywords, then you lose all control of them.

To play it safe, the ad copy should always include keywords in the most prominent parts. This includes the headline, the display URL and the body of the ad. With very limited space to play around with, businesses can’t afford to make any of this generic because you’ll risk losing customers multi-fold.

What happens when your search terms match your keywords? You’ll see an increased CTR rate because the competition between keywords to match the search terms is virtually non-existent.

Other Uses of SKAGs Outside the Adwords

SKAGs aren’t for the search networks alone. Granted, they deliver excellent managed PPC performances when played right, but taking the same concept into the world of social media and Search Engine Marketing campaigns will only fortify them further.

Use the same granular approach to break up audiences and interests into segments, and then create sub-segments which you can target to bring in more monitorable, distinctive and often predictable results on the regular. With a strong account structure, you’re more likely to bring in traffic to your landing pages without having to doctor bids and conduct tests every now and then.

Requirements to Get Started with SKAG’s

Requirement #01: Root Keywords

These are short-tail keywords that you’re most willing to bid on and are most relevant to your business. Making a list of root keywords doesn’t take up a lot of time- all you need is a few core terms and a thesaurus to find synonyms that match your core terms. Using SKAGs in itself guarantees you higher quality scores, so in-depth research at this point of time is wasteful.

Requirement #02: Google Ads Editor

To proceed with setting up SKAGs, you’ll need to install the Google Ads Editor and download your Google Ads account onto it.

How to create a Single Keyword Ad Group?

In Google Ads Editor, follow these steps in order to create your first SKAG:

Step #01: Add Keywords

For each keyword, you add, set up a phrase match, exact match and modified broad match around it. This would look something like:

ecommerce store

[ecommerce store]

“ecommerce store”

Step #02: Set Bids

In this step, consider setting all your bids to the same amount. This is to make A/B testing easier, as when more performance data comes in, you’ll be able to understand how to adjust these bids to improve campaigns.

Step #03: Create Ads

When creating ads, put the keywords in the headlines and display URL as mentioned earlier. In the sub-heading and the body, write creatively but base the content around keywords once again.

Step #04: Clone Ads

With Google Ads Editor, you can successfully clone ads to avoid the repetitive task of re-writing or recreating ad groups. After manually creating the first SKAG, use your root keywords list to create multiple other ad groups by using the ‘clone’ option.

How to Optimize SKAGs?

Like anything in the digital marketing field, optimization of SKAGs can bring better results.

Step #1. Use search term reports while creating SKAGs

Since you’ve already set up your SKAGs to catch match type keywords, you can use search reports to identify search terms that in themselves can become SKAGs.

Step #2. Add search terms as negative keywords

To eliminate internal competition among keywords, consider adding the above search terms as ad-group-level negative keywords.

The Pros of SKAG

Pro #1: Higher CTRs

With more specific ads, your CTRs are likely to shoot up. The discrepancy between search term and keyword has been successfully lowered through SKAGs, so it’s only an upward graph now!

Pro #2: Improved Quality Scores

This metric of Google’s is highly powered by CTRs. So with a rise in CTR, your Quality Score is likely to improve, which means average positions, costs per click and impression shares will fall into place as well.

Pro #3: Reduced Cost per Conversion

SKAGs reduce costs per click by default because they indicate which campaign is performing well and which isn’t. Higher conversion rates are also on the cards because you’ve done away with irrelevant keywords and un-streamlined traffic.

Pro #4: Re-targeting Opportunities

Through SKAGs, you can identify the keywords that are bringing in the most conversions and the highest CTRs. If there’s a discrepancy between conversion and CTR, then you can use these keywords to re-reach out to users in a better manner.

The Cons of SKAG

Con #1: Harder to track

Since you’re splitting up keywords at granular levels, you’ll find it hard to collate a data dump for tracking or A/B testing. Your data is also spread across all SKAGs, so running tests on them can be a time-consuming process

Con #2: Takes more effort

Going this deep into Google Shopping means having to put in a lot more time and effort. You’ll also need to keep a closer eye on search term reports, identify ad-level negative keywords and ensure short tail keywords aren’t hogging all the impressions.

SKAGs got you scratching your head in confusion? We’ve got you- just sign up for a free trial so we can take over the reins of your marketing campaigns!

#AdNabu #SKAG #eCommerce #google ads #Adwords

Manage your Google Ads campaigns using advanced and easy to use AdNabu - best PPC software. with AdNabu, Generate more conversions, save time and money.

The best PPC marketing software is one that runs itself. It’s true. Marketing software only succeeds if they’re hands-free, requiring very little monitoring but delivering great results day after day. It also generates good revenue, justifying the initial time and effort put into setting it up.

Pay Per Click Software effectively puts you miles ahead of the competition while still keeping your head in the game. Today’s PPC software has the ability to automate tedious tasks that once frustrated the life out of marketers having to navigate Google Ads and Google Analytics in hopes of some results. Using this software, marketers can take their hands off the wheel while still having complete control over every nuance of the software and managing PPC results.

Why you need PPC Software to Drive Success

Investing in great PPC software can give you a bang for your buck, as they automate tiresome processes while keeping the reins in your hands. Using PPC software has been shown to have measurable benefits, not least because of the invaluable analytical insights it provides about the health and success of your PPC campaign(or other ads campaigns).

Here’s why you need PPC Software:

Need#01: Saves time on keyword research

One of the most time-consuming requirements while setting up PPC campaigns is finding the right and relevant keywords. Good PPC software take this off your hands, automating the process of finding high-volume, long-tail keywords to choose from for your campaigns.

Need#02: Manage multiple PPC advertising platforms

In a single spread, PPC software allows you to manage ads across multiple platforms including Bing, Facebook, and Twitter. Due to this tool, there’s no need to switch between platforms to keep track of campaigns, which could prove to be cumbersome and financially taxing.

Need#03: Boost ROI

Another perk of investing in a PPC tool is that many sub-tools built into them are efficient in boosting ROI. Even the more basic software has performance grading features as well as identification of high- or low-performing keywords which may cause leaks in ad campaigns’ budget.

Need#04: Reduce costs

Managing PPC campaigns requires accounting for a separate marketing budget altogether, including costs of SEO experts, research and implementation. Hiring external agencies to prepare strategies from scratch could also prove to be quite an expensive endeavor for low-budget setups.

Need#05: Channel keywords into groups

To be able to craft effective strategies, it’s important to narrow down on keywords and streamline them into groups. Based on these, ad groups can be created that specifically target search terms keyed into search engines by users who may be interested in your products or services.

Where you May Experience Hurdles

Starting off with a PPC software is not without its hiccups. As with anything that involves automation, even PPC software can do more harm than good when not used in the right manner. For basic and more complicated automated tasks, a PPC software will easily take some load off your shoulders. When it comes to PPC advertising analysis and strategy-making, however, it’s always important to look at PPC software as a supplementary aid to SEO experts.

Automated software works largely on structures that have been outlined for it, so it is crucial that the steps and requirements fed into the tool are bullet-proof in the first place– only then can positive results come of it.

Keyword Research and Organization– the Linchpin of PPC software

For a Google Ads campaign to be effective and returns-oriented, keywords are key– the more relevant they are, the more likely your campaign will succeed. To a certain extent, the right keywords can be manually picked out, streamlined, used in-text ads and monitored. However, imagine if this number goes up to a few hundred or even thousands– you’d be swamped.

It’s also worthy to consider the thousands of search terms that are entered into. Search engines every day– chances are many of them are highly relevant to your campaign, but searching for these ones specifically is an uphill task. Ignoring these terms could hurt your campaign, too, because in effect you’re wasting potential leads to your landing pages and falling far below the quality score you could’ve gotten with an organized, automated keyword tool.

This is where PPC software can come in. The software can analyze and implement thousands of relevant search terms in one go, without the need for manual intervention. A good PPC software will allow you to gather these keyword insights as well as proffer automated keyword suggestions, making it that much easier to identify match type keywords of any kind.

PPC software ties in seamlessly with your Google Ads PPC account, while will help you create ad campaigns within a few clicks. Using the suggested keywords, you can put together a campaign that’s further set to your requirements, to deliver the results you desire.

This also reduces the need for switching between multiple accounts– as all your data and capabilities are spread across one dashboard, you’re more likely to spend good time in actually making campaigns and tracking results than wasting it on navigating between tabs and software.

PPC Software as a Bridge Between Machine Control and Planning

Success with pay-per-click automation means, at the correct moment and with the correct instruments, automating the correct elements of your PPC campaign. Personal decision making is aided, never hindered, by any award-winning successful PPC software. While it’s easy to set up, there are always people on hand to help you navigate the software and answer technical questions before you make important decisions.

It doesn’t matter how small or large your business is– the beauty of PPC software that it’s as granular and as scalable as you want it to be. It reduces the need for human resources, allowing companies to carry out efficient budget management without having to look at external agencies, get freelancers on board or even consider hiring internal personnel dedicated to this.

Jumping into any new software or process of management requires a lot of thought we understand this, so we’re excited to have you test out our PPC Software in two ways:

Schedule a live demo

What the Free Trial Entails

Put simply, it’s the best way to see our PPC software in action without committing to it. We understand how hard it is to balance several factors to ensure the health of a campaign, and rushing into a decision could do more harm than good later.

With our free trial, you can get 14 days of full control over the PPC software to tinker and play around with– no credit card required.

We’re confident that once you get the hang of the software, you’ll see how many benefits you can reap with its use and be excited yourself to integrate it into your marketing structure. The core benefits are many, including ad testing and process understanding, but the ripple effect of integrating this software will be just as positive.

There are other experiments you can run while signing up for a free trial. If you’d like to see how the PPC software fits in with SEO marketing campaigns, all you have to do is request one of our experts to give you a demo. If you’d like to do a little research on the ecosystem of digital marketing on your own, have a look at our helpful demo videos and Knowledge Base.

To understand how this software worked for other clients (hint: it worked wonders), our handy case studies will explain the process and the results.

Answering Frequently Asked Questions

There are probably a lot of questions running through your head, so we’ll take a leap and answer a few to get the ball rolling:

1.Choosing the right plan

We offer three separate plans, based on what your needs and budgets are. While signing up for a free trial, you can consider the pros and cons of each package to deem what’s the best fit for you.

The ‘Evolve’ plan packs the highest number of features and is targeted at multi-store businesses. For start-ups and SMEs looking to get started or slowly expand, the ‘Growth’ and single-store ‘Evolve’ plans are perfect.

2.Upgrades or downgrades

If once you’ve settled for a plan, you believe its features aren’t broad enough for you, or even that they’re too broad, don’t worry. All you have to do is raise a ticket and we’ll prioritize looking into the same for you.

3.Getting in touch

We’re always on hand to help you during your trial period, when you want to upgrade and during your plan period. To schedule a demo, follow through this link and book an appointment with one of our experts. If you just have quick questions, drop us a line over email or chat– we’ll respond to you within a day.

4.Learn more about the software

If you’re looking to test the waters first and read up on our software, our Knowledge Base will come in very handy. It’s also where you’ll find more information on our free trials, documentation and the more technical features of the software.

Source: AdNabu PPC Software

#AdNabu #Google Ads #Adwords #PPC Software #Ecommerce

AdNabu Keyword tools help you create Successful Google Ads campaigns by figuring out the right keywords for your website based on intent and traffic.

AdNabu Keyword Tools — #1 Keyword Tools for Google Ads

Keyword tools for Google Ads

Multiple tools to ease the process of finding the right keywords, structuring them and estimating the budget

Keyword Planner

Our tool helps you create campaigns by figuring out the right keywords for your website based on intent and traffic. just by looking at your landing page, We will suggest up to 10 relevant search terms which have sufficient search volume which is vital for you to optimize campaigns and make data-driven decisions. Our software will also give you a rough overview of how many clicks and impressions can you generate from the search campaigns. You can use this information to fine-tune your budget and the initial bid without overpaying for your clicks.

Negative Keyword Tool

Using negative keywords, one can improve the performance of AdWords Campaigns by not showing up on searches which are not relevant to you. Negative keywords ideally should be non converting keywords which have historically shown near zero conversion. AdNabu helps you identify these keywords automatically even if you have a very large account. Recommended strategy for adding negative keywords is to add them to a shared negative list and apply across campaigns. Adding negatives at Ad Group or campaign level although easy to start with can become a maintenance nightmare over time.

Duplicate Keyword Tool

Duplicate keywords can create internal competition which will drive up cost and CPC for otherwise healthy campaigns. Although it is a common misconception that having duplicate keywords will allow the ad to be displayed more than once for a search, the truth is that an ad from a domain will only be shown once per search. Duplicate keywords are sometimes hard to identify as some phrase and broad matches target the same set of searches and should ideally be considered duplicate keywords. There are some special cases where repeated keywords might not be duplicate keywords because the campaigns are targeting different locations.

Long Tail Keyword Tool

Instead of multiplying words to form new long tail keywords, AdNabu allows you to create long tail keywords from very generic short tail keywords. let’s take the example of a keyword family lawyer, AdNabu will automatically find and create long tail keyword variations like best family lawyer, family lawyer reviews, family lawyer near me from this one keyword and create single keyword ad groups for them. There is absolutely no requirement of any input from the user and saves them valuable time which is otherwise wasted on keyword research. The long tail keyword creation doesn’t stop at campaign creation but is continued throughout the life of a campaign. Any new search which has significant search volume will be added to your account automatically.

Keyword Multiplier Tool

Keyword multiplier tool enables customers to create long tail keywords from a small list of keywords in multiple lists. Unlike traditional tools, AdNabu can automatically detect keywords and create long tail keywords from them. Our software also creates keywords with different match types and single keyword ad groups for every one of them. Negative keywords are also generated to avoid competition between keywords of different match types and long and short tail keywords. All of this happens automatically and users need not rely on any messy scripts or excel uploads to create ad groups and keywords.

Source: AdNabu Keyword Tools.

#AdNabu #Google Ads #eCommerce #Adnabu Keyword tools #adwords

If you are new to the world of online marketing, you must have been hearing the term 'Google Ads' and 'AdSense' in a very similar context. It is true that both of them work in a similar way but both of them are quite different.

What Is The Difference Between Google Ads and AdSense?

Today we are going to discuss AdWords Vs AdSense. What is the difference between them? and how do AdSense vs AdWords go hand in hand? If you are new to the world of online marketing, you must have been hearing the term 'Adwords' and 'AdSense' in a very similar context. It is true that both of them work in a similar way but both of them are quite different. As we start to know about both the terms we can take advantages that Google is offering for online marketing.

AdWords Vs AdSense:

AdWords and AdSense are Google's two major marketing platform for sellers and buyers.

Google Ads is a marketing platform for businesses who want to market/sell their product/services on Google and other authoritative Google partner websites. Google Ads allows companies/business owners to start and create an ad which will be displayed by Google itself on similar SERPs and content pages.

AdSense is a marketing platform for website owner/ bloggers or anyone with an online presence where Google buys space on rent from the blogger for Advertising ads. AdSense is the most popular way to earn money starting from part-time bloggers to some of the largest publishers on the web.

More About Google Ads:

Google Ads or PPC or Paid ads are a fast and effective way you can use as a marketer to generate traffic, leads, and sales. Google Ads is the most popular way of online advertisement because you can see the results almost instantly unlike other marketing strategies which are time-consuming.

It is a Google’s advertisement process in which publishers bid on a certain keyword so that clickable ads are shown in the search results. It depends on the keywords competition and the importance of that keyword for your company, the ad may or may not work for your business as a real conversion. But looking at most of the cases it has been found that Google ads are extremely effective for most companies only if they don’t waste money on the wrong keywords or write-ups.

Here you can find how to create perfect campaigns in Google Ads.

Types of Campaigns in Google Ads:

Search Network:

When someone searches for something on Google, the list of ads that appears above the organic listing is called search Ads.

Display Network:

You must have noticed them while you are reading a post or viewing a video on some website, you must have seen ads in lots of different places on the page and in different formats.

Video Ads:

This ad type lets advertisers run video ads on YouTube and other Google Display Networks. The 3 main benefits of running video ads are as below:

Better Targeting:

With the Data on Youtube, it is easier to understand the interests and requirements of a potential customer.

Better Reach:

Visual Ads are received much better by a prospect than plain old Text Ads.

Measurable:

Easier to evaluate how the customer reacted to the ad. If they skipped it in the middle or kept watching or if the took the actionable step.

Shopping:

If you are a retailer or have an online e-commerce website this Google shopping campaign type would suit you the best. This helps you to boost traffic on your website and then helps in generating quality leads as well as increasing them to sales.

Universal App Campaign:

This campaign is helpful for companies having a mobile app. Here, the publishers can promote the mobile app in search engines, play store, display and Youtube. AdWords generally uses ad text ideas and other resources right from your app store listings. All a business owner need to do is provide some text, budget, and a starting bid. By taking all this information, AdWords itself designs different kinds of ads in different formats. Google will automatically test different ad combinations and display the ones that are performing the best.

More About Google AdSense:

It is the easiest way for bloggers or publishers to start earning money with their websites after adding codes to their website. The AdSense robot scans the blogger's website for content to see the category of ads to be added to the site, to display targeted text, videos or image advertisements. It is basically when someone views or clicks on the ads published by Google on the blogger's website then they start earning money based on formats/campaign types: pay per click or Pay per view(per thousand impressions)

The post content size which has been given is very important to get relevant and high-quality AdSense ads. We must understand that our readers will click on ads which are related to the article and the information they are looking for.

Types of Google AdSense Ads:

Content:

The content-based ads are targeted to users based on their interest. The targeting is done by two ways CPC (cost per click) or CPM (cost per thousand impressions), the only difference between the both is CPC targeting, earnings are based on clicks whereas CPM earnings are based on a larger scale i.e. per thousand impressions.

Search:

It allows publishers to display ads related to search terms on their website. Adsense custom search ads are displayed either alongside the results from an Adsense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available to “white-listed” publishers” though.

Video:

AdSense for video allows publishers to post ads which are generally with video contents to generate revenue using the ad from Google’s extensive advertising network.

Link Units:

AdSense for links are closely targeted to the interest of the users visiting your website as they directly interact with the ad unit according to their interest in the Ads shown to them.

Conclusion:

Today, we discussed Google Ads vs AdSense and got to know that both of them play a very significant role in the world of online marketing for Google.

If you find any difficulty in Google Ads you can check out our article on Google Ads help.

Source: Difference Between Google Ads Vs AdSense? - From AdNabu Inc

#AdNabu #Google Ads Vs Adsense #Adsense #Google Ads #eCommerce

Performance of all keywords will not be the same and there will be some searches which might not be relevant. using AdNabu, you can automatically discover these keywords and put them in a shared negative list to avoid unnecessary clicks.

Negative Keyword Tool for Google Ads

Automatically find and create negative keywords to stop advertising on bad keywords.

Negative Keywords

Negative Keywords are an extremely powerful feature of Google Ads. The fundamental assumption in search campaigns is that the performance of a group of keywords or search terms will repeat in a predictable manner over time. Some searches will convert higher than others and an advertiser should focus on these high converting search terms and bid higher for them. There will however be some search terms which might not convert at all or are not relevant to what you are advertising for. These should be added as negative keywords in your campaigns to avoid unnecessary clicks.

Low Converting Keywords

After careful analysis of different search terms, One can identify some which never converts. It is important to label only these keywords as negatives vs keywords which converts at a lower conversion ratio. It is highly recommended to continue bidding on these low converting keywords at a lower CPC to ensure the ROI is achieved. Once you have finalized the negative keywords, it is important to apply them across your campaigns. Adding negative keywords individually in a campaign or Ad Group won’t guarantee that the ad is never triggered from your account.

Shared Negative List

For avoiding irrelevant searches, we recommend creating a shared negative list which can be applied across all your campaigns. This way the unwanted clicks will never trigger your ads. This strategy is advantageous over adding negatives at the campaign or Ad Group level as the maintenance becomes much easier over time. Keep in mind to add the negatives in the phrase match type instead of exact in most of the cases as you would want to avoid the variations of a bad keyword also. It is also important to add plurals of a negative keyword in the shared account as Google does not recognize plurals for negatives automatically.

#AdNabu #eCommerce #Google Ads #Negative Keyword tool #Adwords

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