Yesterday at the Aging2 event at the Design Council. The overall goal of the evening seemed to be about generating interesting thoughts and discussion about Aging2's goal:
"Aging2.0 is a global network of innovators who are collaborating to accelerate business innovation for the 50+ market. Our goal is to improve the aging experience and quality of life for older adults around the world. "
Me and Kirsty were very welcomed when we first set foot inside the small lecture space inside the Design Council, and were greeted by Stephen from Aging2.o who was moderating the event.
Just before the speakers took the stage, everyone in the room was asked to introduce themselves in a short sentence, asying what they do and where they work etc. I thought this was such a nice detail, that really adds to creating a friendly and relaxed atmosphere.
I really, really, enjoyed the event and listening about what great things are being made to help support the aging population and people with dementia. I hope there are more of these events in the future.
I don't have my notebook with me at this moment, but tomorrow I'll upadte this post with my most memorable phrase from the night. For now, some photos of the speakers below!
David Sinclair from the International Longevity Center, talked about some really interesting (and shocking) data and behaviours about the aging population.
David illustrating how Interflora discriminates the 60+ age group, as their birthday balloon range only goes up to 60 years old.
Amanda Gore from the Design Council - presenting some products developed for people with dementia, aiming to solve some of their needs with technology.
Adrian Westaway from Vitamins Design, showing his research project in collaboration with Samsung where they studied the user experience of opening a new phone box, and observing how people read the instruction manual and began to use their phone. Very interesting project. This is one of their solutions from the research gathered: really simple instruction cards with RFID tags on them.