Air Jordan XXXIII
When the Air Jordan XXXIII lands next month, it will introduce a new promise for pinnacle basketball shoe comfort, performance and style: Nike’s FastFit technology.
The Air Jordan XXXIII progresses the legacy of visible technology in the Jordan line by challenging a different aesthetic norm. FastFit eschews laces and proposes a new system for containment on court.
How FastFit works:
Loops on the tongue and heel allow easier entry
The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown
Eject by pulling the side loops to release the cables
Steps two and three are easily repeatable throughout game time. Release when resting, activate while in play — it’s all part of a transformative feel that designer Tate Kuerbis describes as “pull on and go.” Which means that, in some respects, the XXXIII is as much a visceral experience as it is a shift in construction.
The Air Jordan XXXIII launches October 18 at select global retailers and on Jordan.com.
