Champs Sports Kicks Off Back-to-School Season with Star Power
On Monday, July 7, Champs Sports will debut its latest campaign, ‘Get Set,’ the newest installment of the ‘Sport for Life’ brand platform—just in time for the back-to-school rush.
More than just a seasonal push, the ‘Get Set’ campaign focuses on anticipation, participation, and transformation—both on and off the field. Whether you’re a student heading back to class or a parent cheering from the sidelines, Champs Sports is here to provide head-to-toe essentials that help everyone show up ready.
To bring the campaign to life, Champs Sports has partnered with three standout NFL athletes:
Amon-Ra St. Brown (Detroit Lions) for adidas
Cooper DeJean (Philadelphia Eagles) for Nike
Chase Young (New Orleans Saints) for New Balance
Each athlete showcases how they’re getting set for the upcoming season—bringing their unique personalities, styles, and routines to the forefront. Through their stories, Champs Sports celebrates the connection between sport and everyday life, proving that everyone deserves to "Get Set like a pro."
Featured Footwear in the ‘Get Set’ Lineup:
Nike Shox R4 – A futuristic classic, blending Nike Air and Phylon foam for responsive cushioning and standout style.
adidas Handball Spezial – A low-profile streetwear favorite, designed for bold family-wide appeal.
New Balance 9060 – Y2K-inspired with gym-to-street versatility and sleek performance features.
New Balance 740 – A timeless, everyday sneaker that balances comfort and style effortlessly.
adidas adiZero Evo SL – Built for speed and agility with lightweight materials and bold 3-Stripes styling.
adidas Originals Superstar II – The iconic silhouette returns, repping its ‘90s and early ‘00s roots with updated durability.
Nike Vomero 18 (available early July at Champs Sports) – Designed for workouts and daily wear, with maximum cushioning for performance and style.
From standout sneakers to performance-ready gear, Champs Sports’ ‘Get Set’ campaign is about more than just going back to school—it’s about stepping confidently into whatever’s next.
