This isn't your average Irish Whiskey advert for Taman, it has dark and important messages within it from a non-existent whiskey brand. The adverts first seems to be set in a Irish pub, filled with local drinkers enjoying their finest whiskey. That is until the voice over reveals more. That in Sweden alcohol is a much bigger danger than most of us outside of Sweden don't realise. It is a shocking truth and well worth a watch, not just because of the message but the intelligence behind it.
The fact of the matter is that alcohol advertising in Scandinavia is banned therefore marketers have to think of ingenious ways around the problem. To get around this issue advertisers have used the fact that many Swedish T.V channels broadcast directly from the UK. So if the advert is shown in the UK it will be shown in Sweden along side the Swedish Programs.