Art in Disguise

Ellie Westbrook, Advertising Student. Things that are good, bad and thought provoking

[elliewestbrook]

Anchorman 2 PR and Marketing Campaign

I'm personally not a fan, I know, I know shoot me down! however I can't help but appreciate the marketing brilliance from this campaign, from the TV and Print adverts, the press junkets, social media, and website sponsorships (you can read more about the integrated campaign here) but my personal favourites are the PR stunts with food and drink brands. 

Ben and Jerry's has been known for its quirkiness and humour which is well used in this campaign. Even I a non-anchorman-fan am aware of Ron Burgundy's love of Scotch which is where the PR stunts come in. The campaign used this to its advantage creating specialist limited products for the movie as you can see above. At the time the Ben and Jerry's was a more dominant story than of the Ron Burgundy branded scotch in the UK but they both made the rounds on Twitter, Facebook, News outlets, and blogs. The stunts created the desired stir and anticipation for the film adding to the momentum of the campaign, The Anchorman 2 will most likely be the biggest grossing movie of 2013 but I love it purely for the marketing genius. 

[elliewestbrook]

Desigual PR stunt

I'm late on this bandwagon but I love the concept too much to not blog it with the rest of you. 

This is Desigual a Spanish clothing brand with stores in London, Madrid, Rome, Paris, and New York. The idea is simple but daring, all you have to do is turn up first thing in the morning in nothing but your underwear run a hundred meters and win a free clothes. This particular stunt it was used in Rome to signify the start the January sales the employees local models and strippers to stand outside the store at 8am in just their underwear and a sash saying "sale" or "Saldi". 

[elliewestbrook]

Marks and Spencers

The song alone makes this advert what it is. Feminine Beauty at every age and size. Another well edited ad where the agency has models walk and pose in the same outfit but edited to show a different woman or outfit at every movement. From the turn of a walk, to a head nod. Marks and Spencer's have come on leaps and bounds adopting a more up to date clothing styles and adverts that match.

[elliewestbrook]

John Lewis Now and Then

This is the new John Lewis advert, the screen is split in 2 and shows 2 different eras modern day and 1940's Britain, it suggests the characters meet, date, split up and get back together using the same land marks. The advert is very clever in the way it is shot and edited but the idea is clever as well. Instead of showing the range of products John Lewis offer, the agency have gone the company's long British history, this being Great Britain's year and all. John Lewis can do no wrong with this style of advert it makes everyone stop and appreciate brilliant advertising in all its glory.

[nostalgicphones]

Here are two men. One of them is gay. Think you can tell which? 

[adcollector]

34 DEGREES (South Africa) for Yum Yum Peanut Butter

I find this rather humorous, and all for a peanut. That being said I actually prefer my peanut butter crunchy.

[elliewestbrook]

Lipton Ice tea

I love Hugh Jackman. I think this is class apparently ice tea can give you a moment of genius.

[helloyoucreatives]

This is joy from Cadbury’s

[consumerbehaviourself]

[elliewestbrook]

Print campaign for Dove hair products (Source: Creative Criminals)

[elliewestbrook]

PR or just insanity? Nike Air YEEZY 2

These are Kanye West's shoes designed by him created by Nike, they go on sale in America on June 9th for $245 not bad right? Well a pair of these shoes (or sneakers as the Americans prefer) sold on Ebay for just under $90,000. Is this insanity or just good PR?

I think the latter. Due the buzz and newsworthy material created from the selling of said shoes. 

[elliewestbrook]

Emotion is at the heart of many advertisements these day I personally enjoy it I think it says something about how society has changed in the past decades. This ad created by W+K for Procter and Gamble to show their support and sponsorship of the London Olympics. I think it is great how they show mum's across the world encouraging and doing what they do best, this being said I think its important to point out that house-husbands do just as much hard work as mothers and deserve a little credit as well.

[elliewestbrook]

On studying for a exam I found that when Wispa was relaunched in 2008, the campaign surrounding its come back was important to the power of social media and the creativity in marketing. 

I've found that in the run up to launching the brand, Cadbury created a PR campaign as well as it popular and genius advertising campaign. The PR agency, Borkowski PR, created a buzz in the press and online created a whirlwind campaign which I was unaware of. Borkowski put the first box of Cadbury Wispa bars on Ebay for people to bid for, this created the first in a series of interesting and newsworthy communications between the brand and consumers. The second step was give a select few journalist secret dossier briefing packs to get the newspapers and magazines talking about the Relaunch of Wispa. The third step (my personal favourite) was to give stores and the people delivering the chocolate security guards to ensure no one would damage or steal the sought after chocolate bars. 

This campaign lead to numerous awards and press coverage worth over £1.4 million in addition to the hundreds of thousands of people aware of the relaunch of the Cadbury Wispa. Although this campaign is 4 years old it still amazes me that such creativity and determination lead to this amount of success 

[jaymug]

Portable Bat Signals - These transparent stickers were placed on the lighted walkways in Auckland, New Zealand for the television premiere of Batman Begins

[adverdict-blog]

‘The Best Ads are Answers’ Campaign for Google by @GSP … Simple and true message to convey to amateur and professional marketers. #Advertising #copywriting #creative

[helloyoucreatives]

The lickable life

WORLD’S FIRST LICKABLE LIFT   The doors have opened on the first ever lick-able lift in a unique advertising campaign targeting the taste buds of city workers.   McVitie’s Jaffa Cakes has taken inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst to create a Spot of Jaffa – edible elevator artwork comprising of 1,325 lick-able Jaffa Cakes.   The unique advertising campaign has taken food technicians and artists four weeks to develop and will be installed in a central London office block until Friday (13th April).   The edible elevators are being trialled at Engine on Great Portland Street, a communications group with over 800 staff, with a view to rollout the activity in offices across the country.   Philippa Tilley, Senior Brand Manager from McVitie’s Jaffa Cakes, comments: “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.  We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”  

[rennn-blog-blog]

I LOVE ambient advertising - if done correctly it can really get a brand out there. Above are a few new ones i found while trawling the net.

1. Ambient advert using an overhead mirror on the tube for a hair company in Canada. Ff you didn’t feel self conscious about your balding head, then you do now! 

2. Ambient advert on a bowling ball in Germany promoting a horror themed TV channel. Not sure i would want to stick my fingers in there!

3. Ambient advert in New York promoting Jamaica as a holiday destination. If only getting away somewhere was as easy as jumping through a brick wall!

4. This is my favourite! Any girl knows that if you wear a skirt/dress/shorts and have been sitting on a pattern chair then its going to print on your legs! A clothing company in New Zealand had their shorts sale put onto chairs so that it left prints on legs. Fantastic!

[elliewestbrook]

EDF Energy feel better

I both like and dislike this ad. I know it sounds ridiculous, but its true, I like the idea of a cute little peanut type character is casually bopping around to a song with a line about electric dreams. I don't however understand what any of that has to do with an energy company, maybe i'm being daft but this is the sole reason I don't like it. A new blue +price promise, feeling better, Low carbon generation, where does a little bopping peanut have any relation to anything energy or carbon related??

Nice try EDF Energy but your not fooling me.