What is Facebook & YouTube SEO?
Facebook SEO and YouTube SEO are about optimizing your organic content so it gets discovered naturally—through search, recommendations, and ongoing engagement—without paying for ads every time.
Think of them as platform-native search engines, not just social apps.
Facebook SEO focuses on:
Keywords in post text, captions, and page descriptions
Consistent niche content (what Facebook learns you’re “about”)
Engagement signals (comments, shares, saves, watch time)
Video retention and native uploads
Group activity and page authority
Facebook now actively surfaces content via:
In-app search
Suggested posts
Reels discovery
Group and interest-based feeds
YouTube SEO focuses on:
Keyword-optimized titles, descriptions, and tags
High click-through rate (CTR) on thumbnails
Watch time & audience retention
Session duration (keeping people on YouTube)
Consistent publishing around a topic cluster
YouTube is literally the 2nd largest search engine in the world, owned by Google—so good YouTube SEO can also rank on Google.
Why it matters more than ads long-term:
Ads stop when you stop paying.
SEO content keeps bringing views, trust, and leads for months or years.
Simple idea:
Ads = rented attention
SEO = owned asset