#allmarketersareliars

[chadnottareq-blog]

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[itsmedips]

Authentic storytelling to create purple cows

Authentic storytelling to create purple cows

All Marketers are Liars By Seth Godin relates the concept of authentic storytelling to creating purple cows(something remarkable).The central idea that resonated with me , in terms of modern day marketing , is as follows:

Authentic storytelling by creating frames understanding the worldview of a consumer , would resonate with the consumer, make him tell a bigger lie to himself supporting his own…

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[itsmedips]

"All Marketers Are Liars" - Book by Seth Godin - 3 key takeaways

“All Marketers Are Liars” – Book by Seth Godin – 3 key takeaways

3 key takeaways are –

Now marketing is no longer advertising as it used to be in the era when television ads were dominating.Now marketing is storytelling and production is no longer the distinguishing factor.

A great marketer , in the modern era , tells an authentic story considering the worldview that the consumer believes in.This enables the consumer to tell a lie to himself considering the…

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[lisasma-blog]

Book Recap: All Marketers Are Liars by Seth Godin

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"Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell stories, and consumers believe them." -Seth Godin via All Marketers Are Liars

In Seth Godin's "All Marketers Are Liars," he shows us what successful marketing looks like, and provides us with 5 steps brands take to achieve marketing success.

5 Steps for Successful Marketing:

Their world frames got their before you did. Frame your stories in the worldview of your consumers; they're more likely to believe that story.

People only notice the new and then make a guess. When something changes, consumers notice.

First impressions start the story. Consumers make quick and permanent judgements based on their first impression with your brand, so make a good one.

Great marketers tell stories we believe. Stories need to match consumer's predictions about the brand's product or service, if they don't resonate with the consumer, they won't believe that story.

Marketers with authenticity thrive. Authenticity can make or break your story, and determine whether or not the consumer will tell that story to other people.

What are your tips for marketing success? Let me know in the comments below!