Social Media Storytelling

Social media marketing is about telling stories, stories that are genuine, authentic and from the heart.

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Book Recap: All Marketers Are Liars by Seth Godin

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"Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell stories, and consumers believe them." -Seth Godin via All Marketers Are Liars

In Seth Godin's "All Marketers Are Liars," he shows us what successful marketing looks like, and provides us with 5 steps brands take to achieve marketing success.

5 Steps for Successful Marketing:

Their world frames got their before you did. Frame your stories in the worldview of your consumers; they're more likely to believe that story.

People only notice the new and then make a guess. When something changes, consumers notice.

First impressions start the story. Consumers make quick and permanent judgements based on their first impression with your brand, so make a good one.

Great marketers tell stories we believe. Stories need to match consumer's predictions about the brand's product or service, if they don't resonate with the consumer, they won't believe that story.

Marketers with authenticity thrive. Authenticity can make or break your story, and determine whether or not the consumer will tell that story to other people.

What are your tips for marketing success? Let me know in the comments below!

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Social Media Storytelling

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What is social media storytelling?

Telling your brand's story on social media channels isn't just about promoting your brand's products or services; it's also about engaging with your customers and building relationships with them.

Your core story helps you keep your message consistent and it ties each post and tweet together, and back, to your core message. Your core story needs to be unique, engaging and meaningful. Think about what it is that makes your brand different from the others; what's your brand's secret sauce?

Reasons why we tell stories.

Telling stories is in our DNA. We tell stories everyday; whether they're about our day at work or the movie we saw the other night, we tell these stories because they are pieces of our life and they ultimately help us make who we are. Stories are the same for brands and with social media, they are able to tell pieces of their story. 

We also tell stories on social media platforms because of the major shifts in relationships caused by new technology. When we think about traditional forms of marketing and advertising, communication is one-way. Brands used to be able to build a campaign that will push their product or service onto their customers and as a result, customers will make that purchase. Traditional forms of marketing allowed brands to tell their customers what they're needs and desires are, and tell them that their products or services are the solution to their needs.

5 ways to tell your story:

Use your profile. It's where you make your first impression.

Share your brand's story. People buy into the story behind your brand.

Share the stories of your your employees. Show your customers the people behind the brand.

Share your customer's stories. Make the connection between what your customers need and what you sell.

Inspire your customers to tell their stories. People buy from people.

Key takeaway?

Social media storytelling is that it's about building relationships. You should always be human and consistently engaging with your customers.