Boom! I had not seen a campaign execution as exquisite as this one. MY background is in graphic design so I always have longed for the years when print and OOH were queen and prince to the king TV. Launched for #NationalBurgerDay, this campaign is backed by a blind test** (Pepsi seems to like these) where 60% of tested preferred a Pepsi over Coke with their Whoppers, Big Macs and Dave's Single. The idea of the brand placing themselves in places that they are not available and laying a stake is bold. We may disagree if indeed Pepsi is better than coke; this will not solve this long debate for sure; but this piece puts the brand, Pepsi, in a place to get noticed. From what I have read, this campaign too has all the right elements to grow and evolve: collaboration between great agencies (ALMA DDB, Vayner Media, OMD & Acceleration Community of Companies) with a delicate eye for execution and a partnership with a bold smart client. **https://www.youtube.com/watch?v=6GzqsIPFBY0
