Recent interview with Huy Tran, the designer behind women's wear label AmareSinh: 1. What inspired you to create AmareSinh? I’ve always had an interest in fashion. After several years of working as a designer for a fashion company in New York City, I felt like I needed more freedom of expression and I wanted to do my own thing. I left NYC for Shanghai in search for newness. It was there that I felt inspired to start my own label AmareSinh. 2. What is the main message or goal behind AmareSinh? To design beautiful, wearable clothes. To be an outlet for my creativity. To make clothes that even my toughest critics (my four fashionable sisters) would wear. 3. Where do you envision AmareSinh to be ten years from now? I would love to branch out and create different lines, catering to different needs. I would love to design a more premium collection that is super classy yet modern, adorned with the latest fabrications and technologies in garment. I would also make a more playful line that is chic, trendy, and very affordable. 4. Explain a typical day at work. There is no typical day at work. Almost everyday is different… It could be talking to my co-founder – my sister Huyen, discussing strategy, to visiting factories, and bargaining at the garment markets. Everyday is exciting and that’s what I love about it. 5. If you could travel back to before the launch of AmareSinh, what is the one thing you would have done differently? Haha. I think I would have started the business earlier, when the economy was still prospering. 6. Where do you find inspiration for your collections? Everywhere... From my family, heritage (Asia), to normal people in the streets, and my own imagination. 7. If you could debut a collection at New York Fashion Week, how would you envision your show to be? (Scenery, props, music, models, etc) I’d do a fashion presentation because I think there is so much more opportunity for creativity, to incorporate other elements of art and visuals. I did a presentation in NYC where we projected a number of corresponding videos onto different picture frames suspended in the air. It was really amazing. 8. What is one piece of advice you would give out to aspiring fashion designers?
Start small, even if its several pieces, and focus on what you do best. With social media like Pinterest and all the reblogging and retweeting you could even be discovered with one single outstanding piece that moves something in people.








