The Toyota Corolla of tablets.
Amazon Fire tablet just made Apple ipad more desirable. If you're saving up for an ipad you're not going to say I'm getting the Fire tablet instead, you'll keep saving. All this talk of it being an ipad killer was all hype. Most consumers will see it as a cheap tablet. Very few will perceive this as a better tablet than the ipad. Amazon fire is smaller and cheaper, but not better. It's not even a viable alternative if you want 9.7" tablet. Amazon obviously think Apple has made the best 9.7" digital tablet money can buy. Amazon's offering is definitely not more appealing to musicians, especially guitarist. As a guitarist It's great that I can use Apogees jam with Garageband on the ipad and create music with it, you can't do that with a Kindle Fire Tablet. To say Amazon's Kindle Fire touch is a direct competitor to Apple's ipad is like saying a Toyota corolla is a direct competitor to BMW's 5 series. It may sell well like Corollas, it serves a want, but It is not an ipad killer. Amazon essentially made the Toyota Corolla of tablets.