#analytics 360

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The Analytics 360 Solution Guide: How today’s top brand understanding customer

The Analytics 360 Solution Guide: How today’s top brand understanding customer

top brands gain a deeper

Today, digital technology and mobile devices have put the consumer in control. The traditional, linear customer journey from awareness to purchase has been replaced with unique, unpredictable journeys—where no two are exactly alike. Understanding how customers engage at each step along the way is a key priority for marketers and an opportunity to deliver improved customer…

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Data Salesforce Marketing Cloud en Google Analytics nu in een dashboard

Salesforce en Google maken bekend hun strategische samenwerking verder uit te breiden. Tijdens het Salesforce Connections-event liet het het bedrijf weten over integratie van de Marketing Cloud met Google Analytics 360. Hierdoor kunnen gebruikers data van beide platformen combineren in één dashboard. Dit stelt marketeers in staat om eenvoudiger effectieve marketingcampagnes voor iedere klant op […] http://dlvr.it/QXFj9Q

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Google Tag Manager Vendor Tag Template List

This is a super basic but functional post to act as a reference. I refer to it in other writing, and want to put it here as a fixture for copy/paste for anyone to share. 

The GTM Vendor Tag Template Program is a pretty amazing set of pre-baked tags for use with a large and growing list of vendors. It replaces the need to do custom html and some custom js in GTM. By doing so, increases performance, and reduces potential security risks. 

Without adieu, the list:

AB TASTY Generic Tag

Adometry

AdRoll Smart Pixel

Audience Center 360

AWIN Conversion

AWIN Journey

Bizrate Insights Buyer Survey Solution

Bizrate Insights Site Abandonment Survey Solution

ClickTale Standard Tracking

comScore Unified Digital Measurement

Crazy Egg

Criteo OneTag

Dstillery Universal Pixel

Eulerian Analytics

Google Trusted Stores

Hotjar Tracking Code

Infinity Call Tracking Tag

Intent Media - Search Compare Ads

K50 tracking tag

LeadLab

LinkedIn Insight

Marin Software

Mediaplex - IFRAME MCT Tag

Mediaplex - Standard IMG ROI Tag

Bing Ads Universal Event Tracking

Mouseflow

AdAdvisor

DCR Static Lite

Nudge Content Analytics

Optimise Conversion Tag

Message Mate

Perfect Audience Pixel

Personali Canvas

Placed

Pulse Insights Voice of Customer Platform

Quantcast Measure

SaleCycle JavaScript Tag

SaleCycle Pixel Tag

SearchForce JavaScript Tracking for Conversion Page

SearchForce JavaScript Tracking for Landing Page

SearchForce Redirection Tracking

Shareaholic

Survicate Widget

Tradedoubler Lead Conversion

Tradedoubler Sale Conversion

Turn Conversion Tracking

Turn Data Collection

Twitter Universal Website Tag

Upsellit Confirmation Tag

Upsellit Global Footer Tag

Ve Interactive JavaScript

Ve Interactive Pixel

VisualDNA Conversion Tag

Yieldify