Web Analytics and Optimization Mastery Reflection Assignment
For the course, Web Analytics and Optimization, I stated these 3 goals:
1. Help improve and strengthen the business and organization marketing goals that I am a part of by using web analytics and optimizations lessons I have learned.
Multiple strategies/tactics for how to achieve those goals.
- Continue to learn by reading books like, Web Analyics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik.
- Stay abreast of web analytics technology.
- Get Google Analytics certified.
2. Understand trends and characteristics to help a company’s Internet marketing structure.
Multiple strategies/tactics for how to achieve those goals.
- Learn web analytics from the conversion university website: conversionuniversity.com.
- Analyze the consumer behavior of the business by using web analytics reports, which will help with the trends and characteristics.
3. Create meaningful reports by using web metrics in order to help the growth of the business goals and help strengthen the marketing goals.
Multiple strategies/tactics for how to achieve those goals.
- Learn web analytics reports from the conversion university website: conversionuniversity.com.
- Use reports analytics learned from the analytics academy lessons.
With the lessons I have learned from this Web Analytics and Optimization course I will help a business grow and know where to invest in marketing goals. The tools I will use will help define business goals, create analytics reports to view customer trends, view key performance indicators and report to management and key personnel to help determine what are the beneficial marketing goals.
On my journey to Mastery, according to Robert Greene’s book, Mastery, one of the strategies to achieving mastery is to widen my vision. By learning from the analytics academy and getting Google Analytics certified I will be widening my vision and knowledge on analytics and understand metrics by using reports.
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
Kaushik. (October 26, 2009). Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. [Sybex]